Brandwave

How popular isHalo?

In September 2026, people searched for Halo by name about 57,200 times worldwide, a 13.2% decrease from the previous year. These searches made up 6.2% of all global baby sleep sack brand searches, placing Halo sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about baby sleep sack brands, Halo appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Halo is the sixth most searched of 11 competitors and the most recommended in AI answers.

  1. ErgobabyShare of searches 35.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Burt's BeesShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Kyte BabyShare of searches 13.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Love to DreamShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. HaloShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+6 more

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Top baby sleep sack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Halo appeared in all five answers. Halo is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Halo1st
  2. Kyte Baby2nd
  3. Woolino3rd
  4. Burt's Bees4th
  5. ergoPouch5th
  6. Love to Dream6th
  7. Ergobaby–
  8. Dreamland Baby–
  9. Grobag–
  10. Merino Kids–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Halo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kyte Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Woolino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burt's Bees3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ergoPouch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Love to Dream1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreamland Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grobag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Merino Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about baby sleep sack brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby sleep sack brands compete with Halo?

Halo against baby sleep sack brands worldwide, by month

Share of searches by month for Ergobaby, Burt's Bees, Kyte Baby, Love to Dream, ergoPouch, Halo, Woolino. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyBurt's BeesKyte BabyLove to DreamergoPouchHaloWoolinoDreamland BabyGrobagMerino KidsWoolbabe
Oct 202531.9%23.5%15.5%7%8.5%7%3.8%1.8%0.51%0.23%0.14%
Nov 202526.8%29.5%16%7.2%7.2%5.9%4.8%1.8%0.43%0.23%0.15%
Dec 202527.5%32.5%14.5%6.5%6.5%6.5%3.6%1.6%0.38%0.21%0.14%
Jan 202632.2%23.3%18.9%6.9%5.7%6.9%3.1%2.1%0.41%0.22%0.14%
Feb 202637.7%23.2%12.6%6.9%6.9%6.9%3.1%1.9%0.41%0.22%0.22%
Mar 202635.9%20.7%13.7%7.5%9.2%7.5%2.7%1.8%0.44%0.29%0.29%
Apr 202638.3%20.4%13.5%7.4%9.1%6.1%2.7%1.5%0.43%0.28%0.28%
May 202638.2%20.3%13.5%7.4%9%6%2.7%1.5%0.43%0.28%0.54%
Jun 202639.7%16%15.8%8.7%8.7%5.8%2.6%1.8%0.33%0.28%0.33%
Jul 202637.8%17.1%20.7%7.6%6.2%6.2%2.3%1.4%0.29%0.25%0.25%
Aug 202640.4%17.6%14.3%7.8%7.8%6.4%3.5%1.5%0.3%0.21%0.16%
Sep 202635.7%21%13.9%9.3%7.6%6.2%4.2%1.4%0.37%0.25%0.2%

  1. 1.Ergobaby

    35.7%

    Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -4.7 points.

  2. 2.Burt's Bees

    21%

    Held 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  3. 3.Kyte Baby

    13.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Love to Dream

    9.3%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  5. 5.ergoPouch

    7.6%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Halo

    6.2%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Woolino

    4.2%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  8. 8.Dreamland Baby

    1.4%

    Held 8th. 9K estimated branded searches, -8.2% vs prior month. Share -0.2 points.

  9. 9.Grobag

    0.37%

    Held 9th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  10. 10.Merino Kids

    0.25%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  11. 11.Woolbabe

    0.2%

    Held 11th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare popularity between Halo and its closest rivals

Every comparison with Halo

21 comparisons

How has branded search demand for Halo changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Halo worldwide fell from 65.9K to 57.2K.
  • Across the 12 months ending September 2026, Halo’s share of searches among baby sleep sack brands worldwide decreased from 7% to 6.2%.
  • Across the 12 months ending September 2026, Halo’s share of searches among baby sleep sack brands worldwide peaked at 7.5% in March 2026 and was lowest at 5.8% in June 2026.
  • Across the 12 months ending September 2026, Halo fell from 5th to 6th among baby sleep sack brands worldwide.

How did search popularity change for baby sleep sack brands worldwide in September 2026?

6 changes

  1. In September 2026, Love to Dream overtook ergoPouch to rank 4th among baby sleep sack brands worldwide, with 9.3% of the searches.

  2. In September 2026, Burt's Bees gained share of searches among baby sleep sack brands worldwide, from 17.6% to 21%.

  3. In September 2026, Woolino gained share of searches among baby sleep sack brands worldwide, from 3.5% to 4.2%.

  4. In September 2026, Ergobaby lost share of searches among baby sleep sack brands worldwide, from 40.4% to 35.7%.

  5. Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Grobag worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are Halo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Halo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • halo bed rail
  • halo sleep sack
  • halo swaddle

Do you work for Halo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Halo compete?

Halo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby sleep sack brands6th of 116.2%Shown above
Baby sleepwear brands6th of 92.4%Show ranking
Baby swaddle brands4th of 93.9%Show ranking
Bed rail brands4th of 54.2%Show ranking
Creator with pink hair and a pink jacket

Is Halo your brand?

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