Brandwave

How popular isHalo in search?

In September 2026, there were an estimated 16.7K branded searches for Halo worldwide which held steady over the last 12 months. Halo holds 11.4% estimated Share of Search among baby swaddle brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Love to Dream46.7%
  2. ergoPouch38.2%
  3. Halo11.4%
  4. Mokopuna1.9%
  5. Woolbabe1%
  6. Woombie0.77%
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Which baby swaddle brands compete with Halo?

Halo against baby swaddle brands worldwide, by month

Share of Search by month for Love to Dream, ergoPouch, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamergoPouchHaloMokopunaWoolbabeWoombie
Oct 202538.3%46.8%11.5%1.9%0.77%0.77%
Nov 202543.9%43.9%8.8%1.7%0.94%0.73%
Dec 202542%42%12.5%1.7%0.91%0.91%
Jan 202645.5%37.3%13.6%1.5%0.92%1.2%
Feb 202641.6%41.6%12.4%2%1.3%1%
Mar 202638.9%47.5%9.5%1.9%1.5%0.78%
Apr 202639.1%47.8%9.6%1.3%1.5%0.79%
May 202638.3%46.9%9.4%1.9%2.8%0.77%
Jun 202642.7%42.7%10.4%1.6%1.6%0.86%
Jul 202646.6%38.1%11.4%1.5%1.5%0.94%
Aug 202641.9%41.9%12.5%1.6%0.85%1.1%
Sep 202646.7%38.2%11.4%1.9%1%0.77%

  1. 1.Love to Dream

    46.7%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  2. 2.ergoPouch

    38.2%

    Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Halo

    11.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Mokopuna

    1.9%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  5. 5.Woolbabe

    1%

    Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  6. 6.Woombie

    0.77%

    Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.

Compare search popularity between Halo and its closest rivals

Every comparison with Halo

How has branded search demand for Halo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Halo worldwide held steady, from 16.4K to 16.7K.
  • Across the 12 months ending September 2026, Halo’s estimated Share of Search among baby swaddle brands worldwide peaked at 13.6% in January 2026 and was lowest at 8.8% in November 2025.

How did search popularity change for baby swaddle brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to become the leader among baby swaddle brands worldwide, with 46.7% estimated Share of Search.

  2. In September 2026, ergoPouch lost estimated Share of Search among baby swaddle brands worldwide, from 41.9% to 38.2%.

  3. In September 2026, Halo lost estimated Share of Search among baby swaddle brands worldwide, from 12.5% to 11.4%.

  4. In September 2026, Woolbabe rose from 6th to 5th among baby swaddle brands worldwide.

  5. In September 2026, Woombie fell from 5th to 6th among baby swaddle brands worldwide.

Where does Halo compete?

Halo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby swaddles3rd of 64.6%Show ranking
Baby swaddle brands3rd of 611.4%Shown above
Baby sleepwear brands3rd of 411.7%Show ranking
Bed rail brands2nd of 48.7%Show ranking

How is Halo measured?

Brandwave collects information about searches that people make online using Halo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • halo bed rail
  • halo swaddle

Do you work for Halo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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