Brandwave

How popular isHalo in search?

In September 2026, there were an estimated 14.8K branded searches for Halo worldwide which held steady over the last 12 months. Halo holds 21.6% estimated Share of Search among bed rail brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Munchkin50.1%
  2. Boori26.4%
  3. Halo21.6%
  4. Regalo1.9%
Halo website (opens in a new tab)

Follow Halo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bed rail brands compete with Halo?

Halo against bed rail brands worldwide, by month

Share of Search by month for Munchkin, Boori, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinBooriHaloRegalo
Oct 202545.9%28.4%23.2%2.5%
Nov 202541.8%36%19.6%2.6%
Dec 202547.8%30%20.1%2.2%
Jan 202646.6%28%22.9%2.5%
Feb 202648.1%27.3%22.3%2.4%
Mar 202651.2%25.6%20.9%2.2%
Apr 202645%31.6%21.1%2.3%
May 202645.5%31.3%20.9%2.2%
Jun 202649.2%28.9%19.3%2.6%
Jul 202652.8%24.7%20.2%2.2%
Aug 202651.2%25.8%21.1%1.9%
Sep 202650.1%26.4%21.6%1.9%

  1. 1.Munchkin

    50.1%

    Held 1st. 34.4K estimated branded searches, -4.2% vs prior month. Share -1.1 points.

  2. 2.Boori

    26.4%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Halo

    21.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Regalo

    1.9%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Halo and its closest rivals

Every comparison with Halo

How has branded search demand for Halo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Halo worldwide held steady at 14.8K.
  • Across the 12 months ending September 2026, Halo’s estimated Share of Search among bed rail brands worldwide decreased from 23.2% to 21.6%.
  • Across the 12 months ending September 2026, Halo’s estimated Share of Search among bed rail brands worldwide peaked at 23.2% in October 2025 and was lowest at 19.3% in June 2026.

How did search popularity change for bed rail brands worldwide in September 2026?

  1. In September 2026, Boori gained estimated Share of Search among bed rail brands worldwide, from 25.8% to 26.4%.

  2. In September 2026, Munchkin lost estimated Share of Search among bed rail brands worldwide, from 51.2% to 50.1%.

  3. Halo’s estimated Share of Search among bed rail brands worldwide has gained ground for 3 months in a row, from 19.3% to 21.6% in September 2026.

  4. Estimated monthly branded searches for Regalo worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Halo compete?

Halo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby swaddles3rd of 64.6%Show ranking
Baby swaddle brands3rd of 611.4%Show ranking
Baby sleepwear brands3rd of 411.7%Show ranking
Bed rail brands3rd of 421.6%Shown above

How is Halo measured?

Brandwave collects information about searches that people make online using Halo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • halo swaddle

Do you work for Halo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Halo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free