Aden + Anais vs Halo:Which is more popular by branded search?
In August 2026, Halo had more branded searches than Aden + Anais among baby swaddles worldwide. Halo was estimated to have 14.8K branded searches compared to Aden + Anais’ 8.1K, and held a 7.7% Share of Search versus Aden + Anais’ 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aden + Anais or Halo?
Compare the baby swaddles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Halo, Aden + Anais. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Love to Dream | Halo | Aden + Anais | SwaddleMe | Woombie |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 28.8% | 8.6% | 4.7% | 4.7% | 0.58% |
| Nov 2025 | 50.6% | 33.8% | 6.8% | 3.7% | 4.5% | 0.56% |
| Dec 2025 | 52.6% | 28.8% | 8.6% | 4.7% | 4.7% | 0.63% |
| Jan 2026 | 52.5% | 28.7% | 8.6% | 4.7% | 4.7% | 0.75% |
| Feb 2026 | 57.5% | 25.7% | 7.7% | 4.2% | 4.2% | 0.64% |
| Mar 2026 | 53.9% | 29.5% | 7.2% | 4.8% | 3.9% | 0.6% |
| Apr 2026 | 58.7% | 26.4% | 6.5% | 4.3% | 3.5% | 0.53% |
| May 2026 | 58.2% | 26.2% | 6.4% | 5.2% | 3.5% | 0.53% |
| Jun 2026 | 53.4% | 29.2% | 7.1% | 5.8% | 3.9% | 0.59% |
| Jul 2026 | 58.2% | 26.2% | 6.4% | 5.2% | 3.5% | 0.53% |
| Aug 2026 | 57.4% | 25.8% | 7.7% | 4.2% | 4.2% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aden + Anais and Halo comparison changed over the last 12 months?
3 findings
- Halo was ahead of Aden + Anais in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aden + Anais’ estimated Share of Search among baby swaddles worldwide moved from 4.7% to 4.2%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Halo’s estimated Share of Search among baby swaddles worldwide moved from 8.6% to 7.7%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for baby swaddles worldwide in August 2026?
2 changes
In August 2026, Halo gained estimated Share of Search among baby swaddles worldwide, from 6.4% to 7.7%.
In August 2026, Aden + Anais lost estimated Share of Search among baby swaddles worldwide, from 5.2% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Aden + Anais’ and Halo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aden + Anais
1 branded search term
- aden + anais
Halo
1 branded search term
- halo swaddle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.