Brandwave

How popular isLove to Dream in search?

In September 2026, there were an estimated 60.5K branded searches for Love to Dream worldwide which is up 22.2% over the last 12 months. Love to Dream holds 46.7% estimated Share of Search among baby swaddle brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Love to Dream46.7%
  2. ergoPouch38.2%
  3. Halo11.4%
  4. Mokopuna1.9%
  5. Woolbabe1%
  6. Woombie0.77%
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Which baby swaddle brands compete with Love to Dream?

Love to Dream against baby swaddle brands worldwide, by month

Share of Search by month for Love to Dream, ergoPouch, Halo. The figures are in the table below the chart.

View monthly share of search table
MonthLove to DreamergoPouchHaloMokopunaWoolbabeWoombie
Oct 202538.3%46.8%11.5%1.9%0.77%0.77%
Nov 202543.9%43.9%8.8%1.7%0.94%0.73%
Dec 202542%42%12.5%1.7%0.91%0.91%
Jan 202645.5%37.3%13.6%1.5%0.92%1.2%
Feb 202641.6%41.6%12.4%2%1.3%1%
Mar 202638.9%47.5%9.5%1.9%1.5%0.78%
Apr 202639.1%47.8%9.6%1.3%1.5%0.79%
May 202638.3%46.9%9.4%1.9%2.8%0.77%
Jun 202642.7%42.7%10.4%1.6%1.6%0.86%
Jul 202646.6%38.1%11.4%1.5%1.5%0.94%
Aug 202641.9%41.9%12.5%1.6%0.85%1.1%
Sep 202646.7%38.2%11.4%1.9%1%0.77%

  1. 1.Love to Dream

    46.7%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.8 points.

  2. 2.ergoPouch

    38.2%

    Moved from 1st to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Halo

    11.4%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Mokopuna

    1.9%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.2 points.

  5. 5.Woolbabe

    1%

    Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

  6. 6.Woombie

    0.77%

    Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.3 points.

Compare search popularity between Love to Dream and its closest rivals

Every comparison with Love to Dream

How has branded search demand for Love to Dream changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Love to Dream worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Love to Dream’s estimated Share of Search among baby swaddle brands worldwide increased from 38.3% to 46.7%.
  • Across the 12 months ending September 2026, Love to Dream rose from 2nd to 1st among baby swaddle brands worldwide.

How did search popularity change for baby swaddle brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to become the leader among baby swaddle brands worldwide, with 46.7% estimated Share of Search.

  2. In September 2026, ergoPouch lost estimated Share of Search among baby swaddle brands worldwide, from 41.9% to 38.2%.

  3. In September 2026, Halo lost estimated Share of Search among baby swaddle brands worldwide, from 12.5% to 11.4%.

  4. In September 2026, Woolbabe rose from 6th to 5th among baby swaddle brands worldwide.

  5. In September 2026, Woombie fell from 5th to 6th among baby swaddle brands worldwide.

Where does Love to Dream compete?

Love to Dream is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby sleep sack brands5th of 71.6%Show ranking
Sleep Suit brands5th of 72.8%Show ranking
Baby swaddles2nd of 618.6%Show ranking
Baby swaddle brands1st of 646.7%Shown above
Baby sleepwear brands1st of 448%Show ranking
Baby sleep bag brands1st of 552.5%Show ranking

How is Love to Dream measured?

Brandwave collects information about searches that people make online using Love to Dream’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • love to dream

Do you work for Love to Dream? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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