ergoPouch vs Love to Dream:Which is more popular by branded search?
In August 2026, ergoPouch and Love to Dream were level on Share of Search among baby sleep bag brands worldwide, with an estimated 49.5K branded searches each, at 48.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ergoPouch or Love to Dream?
Compare the baby sleep bag brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ergoPouch, Love to Dream. The figures are in the table below the chart.
View monthly share of search table
| Month | ergoPouch | Love to Dream | Grobag | Woolbabe | Merino Kids |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 43.2% | 3.1% | 0.87% | — |
| Nov 2025 | 48.1% | 48.1% | 2.9% | 1% | — |
| Dec 2025 | 48.1% | 48.1% | 2.8% | 1% | — |
| Jan 2026 | 43.1% | 52.7% | 3.1% | 1.1% | — |
| Feb 2026 | 47.8% | 47.8% | 2.8% | 1.5% | — |
| Mar 2026 | 52.7% | 43.1% | 2.5% | 1.7% | — |
| Apr 2026 | 52.7% | 43.1% | 2.5% | 1.7% | — |
| May 2026 | 51.9% | 42.5% | 2.5% | 3.1% | — |
| Jun 2026 | 48.2% | 48.2% | 1.8% | 1.8% | — |
| Jul 2026 | 43.3% | 52.9% | 2% | 1.7% | — |
| Aug 2026 | 48.6% | 48.6% | 1.9% | 0.98% | — |
| Sep 2026 | — | — | — | — | — |
How has the ergoPouch and Love to Dream comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Love to Dream took it in January 2026, ergoPouch took it in March 2026, Love to Dream took it in July 2026.
- Across the 11 months ending August 2026, ergoPouch’s estimated Share of Search among baby sleep bag brands worldwide moved from 52.8% to 48.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby sleep bag brands worldwide moved from 43.2% to 48.6%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for baby sleep bag brands worldwide in August 2026?
2 changes

In August 2026, ergoPouch overtook Love to Dream to take the highest estimated Share of Search among baby sleep bag brands worldwide, at 48.6%.

In August 2026, Love to Dream lost estimated Share of Search among baby sleep bag brands worldwide, from 52.9% to 48.6%.
How each brand is measured
Brandwave collects information about searches that people make online using ergoPouch’s and Love to Dream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ergoPouch
1 branded search term
- ergo pouch
Love to Dream
1 branded search term
- love to dream

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.