Brandwave

How popular isMerino Kids in search?

In September 2026, people searched for Merino Kids by name about 1,600 times worldwide, about the same as the previous year. These searches made up 0.25% of all global baby sleep sack brand searches, placing Merino Kids tenth out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ergobaby35.7%
  2. Burt's Bees21%
  3. Kyte Baby13.9%
  4. Love to Dream9.3%
  5. ergoPouch7.6%
  6. Halo6.2%
  7. Woolino4.2%
  8. Dreamland Baby1.4%
  9. Grobag0.37%
  10. Merino Kids0.25%
  11. +1 more
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Which baby sleep sack brands compete with Merino Kids?

Merino Kids against baby sleep sack brands worldwide, by month

Share of searches by month for Ergobaby, Burt's Bees, Kyte Baby, Love to Dream, ergoPouch, Halo, Woolino, Merino Kids. The figures are in the table below the chart.

View monthly share of searches table
MonthErgobabyBurt's BeesKyte BabyLove to DreamergoPouchHaloWoolinoDreamland BabyGrobagMerino KidsWoolbabe
Oct 202531.9%23.5%15.5%7%8.5%7%3.8%1.8%0.51%0.23%0.14%
Nov 202526.8%29.5%16%7.2%7.2%5.9%4.8%1.8%0.43%0.23%0.15%
Dec 202527.5%32.5%14.5%6.5%6.5%6.5%3.6%1.6%0.38%0.21%0.14%
Jan 202632.2%23.3%18.9%6.9%5.7%6.9%3.1%2.1%0.41%0.22%0.14%
Feb 202637.7%23.2%12.6%6.9%6.9%6.9%3.1%1.9%0.41%0.22%0.22%
Mar 202635.9%20.7%13.7%7.5%9.2%7.5%2.7%1.8%0.44%0.29%0.29%
Apr 202638.3%20.4%13.5%7.4%9.1%6.1%2.7%1.5%0.43%0.28%0.28%
May 202638.2%20.3%13.5%7.4%9%6%2.7%1.5%0.43%0.28%0.54%
Jun 202639.7%16%15.8%8.7%8.7%5.8%2.6%1.8%0.33%0.28%0.33%
Jul 202637.8%17.1%20.7%7.6%6.2%6.2%2.3%1.4%0.29%0.25%0.25%
Aug 202640.4%17.6%14.3%7.8%7.8%6.4%3.5%1.5%0.3%0.21%0.16%
Sep 202635.7%21%13.9%9.3%7.6%6.2%4.2%1.4%0.37%0.25%0.2%

  1. 1.Ergobaby

    35.7%

    Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -4.7 points.

  2. 2.Burt's Bees

    21%

    Held 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  3. 3.Kyte Baby

    13.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Love to Dream

    9.3%

    Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  5. 5.ergoPouch

    7.6%

    Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Halo

    6.2%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Woolino

    4.2%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  8. 8.Dreamland Baby

    1.4%

    Held 8th. 9K estimated branded searches, -8.2% vs prior month. Share -0.2 points.

  9. 9.Grobag

    0.37%

    Held 9th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  10. 10.Merino Kids

    0.25%

    Held 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  11. 11.Woolbabe

    0.2%

    Held 11th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Merino Kids and its closest rivals

Every comparison with Merino Kids

10 comparisons

How has branded search demand for Merino Kids changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Merino Kids worldwide held steady at 1.6K.
  • Across the 12 months ending September 2026, Merino Kids’ share of searches among baby sleep sack brands worldwide held steady, from 0.23% to 0.25%.

How did search popularity change for baby sleep sack brands worldwide in September 2026?

6 changes

  1. In September 2026, Love to Dream overtook ergoPouch to rank 4th among baby sleep sack brands worldwide, with 9.3% of the searches.

  2. In September 2026, Burt's Bees gained share of searches among baby sleep sack brands worldwide, from 17.6% to 21%.

  3. In September 2026, Woolino gained share of searches among baby sleep sack brands worldwide, from 3.5% to 4.2%.

  4. In September 2026, Ergobaby lost share of searches among baby sleep sack brands worldwide, from 40.4% to 35.7%.

  5. Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Grobag worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are Merino Kids’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Merino Kids’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merino kids
  • merinokids

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How the Brand Demand Index is measured

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