Merino Kids vs Woolino:Which is more popular?
In September 2026, Woolino had more branded searches than Merino Kids among baby sleep sack brands worldwide. Woolino had about 27,100 branded searches, while Merino Kids had 1,600. Woolino made up 4.2% of all baby sleep sack brand searches we track, and Merino Kids accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about baby sleep sack brands, Woolino appeared in four of the five answers and Merino Kids in none.
Who do people search for more?
Woolino, about 17 searches for every 1 for Merino Kids
Who does AI mention more?
Woolino, mentioned in 4 of 5 answers, Merino Kids in 0
Who does AI recommend more?
Woolino, the only one of the two named
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Top baby sleep sack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Woolino was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Merino Kids did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Halo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kyte Baby4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Woolino4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burt's Bees3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ergoPouch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Love to Dream1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ergobaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreamland Baby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grobag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Merino Kids0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby sleep sack brands
5 answers
Asked ChatGPT
“Which baby sleep sack brand should I buy?”
Asked ChatGPT
“What are the best baby sleep sack brands?”
Asked ChatGPT
“What's the best baby sleep sack brand for safe sleep?”
Searched Google, AI Overview
“baby sleep sack”
Searched Google, AI Overview
“newborn sleep sack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Merino Kids or Woolino more popular in search?
This chart shows how often people search Google for Merino Kids and Woolino by name. Each line represents a brand's share of searches for all 11 baby sleep sack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Woolino, Merino Kids. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ergobaby | Burt's Bees | Kyte Baby | Love to Dream | ergoPouch | Halo | Woolino | Dreamland Baby | Grobag | Merino Kids | Woolbabe |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 23.5% | 15.5% | 7% | 8.5% | 7% | 3.8% | 1.8% | 0.51% | 0.23% | 0.14% |
| Nov 2025 | 26.8% | 29.5% | 16% | 7.2% | 7.2% | 5.9% | 4.8% | 1.8% | 0.43% | 0.23% | 0.15% |
| Dec 2025 | 27.5% | 32.5% | 14.5% | 6.5% | 6.5% | 6.5% | 3.6% | 1.6% | 0.38% | 0.21% | 0.14% |
| Jan 2026 | 32.2% | 23.3% | 18.9% | 6.9% | 5.7% | 6.9% | 3.1% | 2.1% | 0.41% | 0.22% | 0.14% |
| Feb 2026 | 37.7% | 23.2% | 12.6% | 6.9% | 6.9% | 6.9% | 3.1% | 1.9% | 0.41% | 0.22% | 0.22% |
| Mar 2026 | 35.9% | 20.7% | 13.7% | 7.5% | 9.2% | 7.5% | 2.7% | 1.8% | 0.44% | 0.29% | 0.29% |
| Apr 2026 | 38.3% | 20.4% | 13.5% | 7.4% | 9.1% | 6.1% | 2.7% | 1.5% | 0.43% | 0.28% | 0.28% |
| May 2026 | 38.2% | 20.3% | 13.5% | 7.4% | 9% | 6% | 2.7% | 1.5% | 0.43% | 0.28% | 0.54% |
| Jun 2026 | 39.7% | 16% | 15.8% | 8.7% | 8.7% | 5.8% | 2.6% | 1.8% | 0.33% | 0.28% | 0.33% |
| Jul 2026 | 37.8% | 17.1% | 20.7% | 7.6% | 6.2% | 6.2% | 2.3% | 1.4% | 0.29% | 0.25% | 0.25% |
| Aug 2026 | 40.4% | 17.6% | 14.3% | 7.8% | 7.8% | 6.4% | 3.5% | 1.5% | 0.3% | 0.21% | 0.16% |
| Sep 2026 | 35.7% | 21% | 13.9% | 9.3% | 7.6% | 6.2% | 4.2% | 1.4% | 0.37% | 0.25% | 0.2% |
How has the Merino Kids and Woolino comparison changed over the last 12 months?
3 findings
- Woolino was ahead of Merino Kids in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Merino Kids’ share of searches among baby sleep sack brands worldwide moved from 0.23% to 0.25%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Woolino’s share of searches among baby sleep sack brands worldwide moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for baby sleep sack brands worldwide in September 2026?
1 change
In September 2026, Woolino gained share of searches among baby sleep sack brands worldwide, from 3.5% to 4.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Merino Kids’ and Woolino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merino Kids
2 branded search terms
- merino kids
- merinokids
Woolino
1 branded search term
- woolino
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