Burt's Bees vs Ergobaby:Which is searched more?
In September 2026, Ergobaby had more branded searches than Burt's Bees among baby sleep sack brands worldwide. Ergobaby was estimated to have 232K branded searches compared to Burt's Bees’ 137K, and held a 47.4% Share of Search versus Burt's Bees’ 27.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burt's Bees or Ergobaby?
Compare the baby sleep sack brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ergobaby, Burt's Bees. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Burt's Bees | Love to Dream | ergoPouch | Dreamland Baby | Grobag | Carters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 32.1% | 9.5% | 11.7% | 2.4% | 0.69% | 0.03% |
| Nov 2025 | 36.8% | 40.4% | 9.8% | 9.8% | 2.5% | 0.59% | 0.02% |
| Dec 2025 | 36.6% | 43.3% | 8.7% | 8.7% | 2.2% | 0.51% | 0.02% |
| Jan 2026 | 45.6% | 33% | 9.8% | 8% | 3% | 0.57% | 0.02% |
| Feb 2026 | 49% | 30.1% | 9% | 9% | 2.4% | 0.53% | 0.02% |
| Mar 2026 | 47.5% | 27.4% | 10% | 12.2% | 2.4% | 0.58% | 0.02% |
| Apr 2026 | 49.6% | 26.5% | 9.6% | 11.7% | 2% | 0.56% | 0.02% |
| May 2026 | 49.6% | 26.5% | 9.6% | 11.7% | 2% | 0.56% | 0.02% |
| Jun 2026 | 52.8% | 21.3% | 11.5% | 11.5% | 2.4% | 0.44% | 0.02% |
| Jul 2026 | 53.7% | 24.2% | 10.8% | 8.8% | 2% | 0.41% | 0.02% |
| Aug 2026 | 53.5% | 23.3% | 10.4% | 10.4% | 2% | 0.4% | 0.02% |
| Sep 2026 | 47.4% | 27.9% | 12.3% | 10.1% | 1.8% | 0.49% | 0.02% |
How has the Burt's Bees and Ergobaby comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Burt's Bees took it in November 2025, Ergobaby took it in January 2026.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among baby sleep sack brands worldwide moved from 32.1% to 27.9%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among baby sleep sack brands worldwide moved from 43.6% to 47.4%, and its estimated monthly branded searches moved from 226K to 232K.
How did search popularity change for baby sleep sack brands worldwide in September 2026?
2 changes
In September 2026, Burt's Bees gained estimated Share of Search among baby sleep sack brands worldwide, from 23.3% to 27.9%.
In September 2026, Ergobaby lost estimated Share of Search among baby sleep sack brands worldwide, from 53.5% to 47.4%.
Other head-to-heads among baby sleep sack brands
How each brand is measured
Brandwave collects information about searches that people make online using Burt's Bees’ and Ergobaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
Ergobaby
4 branded search terms
- ergobaby
- ergobaby 360
- ergobaby carrier
- ergobaby omni breeze
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