Brandwave

How popular isGrobag in search?

In September 2026, there were an estimated 2.4K branded searches for Grobag worldwide which is down 33.3% over the last 12 months. Grobag holds 0.49% estimated Share of Search among baby sleep sack brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ergobaby47.4%
  2. Burt's Bees27.9%
  3. Love to Dream12.3%
  4. ergoPouch10.1%
  5. Dreamland Baby1.8%
  6. Grobag0.49%
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Which baby sleep sack brands compete with Grobag?

Grobag against baby sleep sack brands worldwide, by month

Share of Search by month for Ergobaby, Burt's Bees, Love to Dream, ergoPouch, Grobag. The figures are in the table below the chart.

View monthly share of search table
MonthErgobabyBurt's BeesLove to DreamergoPouchDreamland BabyGrobag
Oct 202543.6%32.1%9.5%11.7%2.4%0.69%
Nov 202536.8%40.4%9.8%9.8%2.5%0.59%
Dec 202536.6%43.4%8.7%8.7%2.2%0.51%
Jan 202645.6%33%9.8%8%3%0.57%
Feb 202649%30.2%9%9%2.4%0.53%
Mar 202647.5%27.4%10%12.2%2.4%0.58%
Apr 202649.6%26.5%9.6%11.7%2%0.56%
May 202649.7%26.5%9.6%11.7%2%0.56%
Jun 202652.8%21.3%11.5%11.5%2.4%0.44%
Jul 202653.8%24.3%10.8%8.8%2%0.41%
Aug 202653.5%23.3%10.4%10.4%2%0.4%
Sep 202647.4%27.9%12.3%10.1%1.8%0.49%

  1. 1.Ergobaby

    47.4%

    Held 1st. 232K estimated branded searches, -9.2% vs prior month. Share -6.1 points.

  2. 2.Burt's Bees

    27.9%

    Held 2nd. 137K estimated branded searches, +22.4% vs prior month. Share +4.5 points.

  3. 3.Love to Dream

    12.3%

    Moved from 4th to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2 points.

  4. 4.ergoPouch

    10.1%

    Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Dreamland Baby

    1.8%

    Held 5th. 9K estimated branded searches, -8.2% vs prior month. Share -0.2 points.

  6. 6.Grobag

    0.49%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.

Compare search popularity between Grobag and its closest rivals

Every comparison with Grobag

How has branded search demand for Grobag changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Grobag worldwide fell from 3.6K to 2.4K.
  • Across the 12 months ending September 2026, Grobag’s estimated Share of Search among baby sleep sack brands worldwide held steady, from 0.69% to 0.49%.

How did search popularity change for baby sleep sack brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to rank 3rd among baby sleep sack brands worldwide, with 12.3% estimated Share of Search.

  2. In September 2026, Burt's Bees gained estimated Share of Search among baby sleep sack brands worldwide, from 23.3% to 27.9%.

  3. In September 2026, Ergobaby lost estimated Share of Search among baby sleep sack brands worldwide, from 53.5% to 47.4%.

  4. Estimated monthly branded searches for Grobag worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  5. Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.

  6. Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

Where does Grobag compete?

Grobag is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby sleep sack brands6th of 60.49%Shown above
Baby sleep bag brands3rd of 52.1%Show ranking

How is Grobag measured?

Brandwave collects information about searches that people make online using Grobag’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • grobag

Do you work for Grobag? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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