Grobag vs Woolbabe:Which is more popular by branded search?
In August 2026, Grobag had more branded searches than Woolbabe among baby sleep bag brands worldwide. Grobag was estimated to have 1.9K branded searches compared to Woolbabe’s 1K, and held a 1.9% Share of Search versus Woolbabe’s 0.98%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Grobag or Woolbabe?
Compare the baby sleep bag brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grobag, Woolbabe. The figures are in the table below the chart.
View monthly share of search table
| Month | ergoPouch | Love to Dream | Grobag | Woolbabe | Merino Kids |
|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 43.2% | 3.1% | 0.87% | — |
| Nov 2025 | 48.1% | 48.1% | 2.9% | 1% | — |
| Dec 2025 | 48.1% | 48.1% | 2.8% | 1% | — |
| Jan 2026 | 43.1% | 52.7% | 3.1% | 1.1% | — |
| Feb 2026 | 47.8% | 47.8% | 2.8% | 1.5% | — |
| Mar 2026 | 52.7% | 43.1% | 2.5% | 1.7% | — |
| Apr 2026 | 52.7% | 43.1% | 2.5% | 1.7% | — |
| May 2026 | 51.9% | 42.5% | 2.5% | 3.1% | — |
| Jun 2026 | 48.2% | 48.2% | 1.8% | 1.8% | — |
| Jul 2026 | 43.3% | 52.9% | 2% | 1.7% | — |
| Aug 2026 | 48.6% | 48.6% | 1.9% | 0.98% | — |
| Sep 2026 | — | — | — | — | — |
How has the Grobag and Woolbabe comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Woolbabe took it in May 2026, Grobag took it in July 2026.
- Across the 11 months ending August 2026, Grobag’s estimated Share of Search among baby sleep bag brands worldwide moved from 3.1% to 1.9%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleep bag brands worldwide moved from 0.87% to 0.98%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for baby sleep bag brands worldwide in August 2026?
2 changes
In August 2026, Woolbabe lost estimated Share of Search among baby sleep bag brands worldwide, from 1.7% to 0.98%.
Estimated monthly branded searches for Grobag worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Grobag’s and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.