Merino Kids vs Woolbabe:Which is searched more?
In September 2026, Merino Kids had more branded searches than Woolbabe among baby sleep bag brands worldwide. Merino Kids was estimated to have 1.6K branded searches compared to Woolbabe’s 1.3K, and held a 1.4% Share of Search versus Woolbabe’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Merino Kids or Woolbabe?
Compare the baby sleep bag brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merino Kids, Woolbabe. The figures are in the table below the chart.
View monthly share of search table
| Month | Love to Dream | ergoPouch | Grobag | Merino Kids | Woolbabe |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 52.1% | 3.1% | 1.4% | 0.86% |
| Nov 2025 | 47.3% | 47.3% | 2.8% | 1.5% | 1% |
| Dec 2025 | 47.3% | 47.3% | 2.8% | 1.5% | 1% |
| Jan 2026 | 51.8% | 42.4% | 3% | 1.7% | 1% |
| Feb 2026 | 47.1% | 47.1% | 2.8% | 1.5% | 1.5% |
| Mar 2026 | 42.4% | 51.8% | 2.5% | 1.6% | 1.6% |
| Apr 2026 | 42.4% | 51.8% | 2.5% | 1.6% | 1.6% |
| May 2026 | 41.8% | 51.1% | 2.4% | 1.6% | 3% |
| Jun 2026 | 47.4% | 47.4% | 1.8% | 1.5% | 1.8% |
| Jul 2026 | 52.1% | 42.6% | 2% | 1.7% | 1.7% |
| Aug 2026 | 48% | 48% | 1.8% | 1.3% | 0.97% |
| Sep 2026 | 52.5% | 42.9% | 2.1% | 1.4% | 1.1% |
How has the Merino Kids and Woolbabe comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Woolbabe took it in May 2026, Merino Kids took it in August 2026.
- Across the 12 months ending September 2026, Merino Kids’ estimated Share of Search among baby sleep bag brands worldwide held steady at 1.4%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Woolbabe’s estimated Share of Search among baby sleep bag brands worldwide moved from 0.86% to 1.1%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for baby sleep bag brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Other head-to-heads among baby sleep bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Merino Kids’ and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Merino Kids
2 branded search terms
- merino kids
- merinokids
Woolbabe
1 branded search term
- woolbabe
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.