Ergobaby vs Love to Dream:Which is more popular by branded search?
In August 2026, Ergobaby had more branded searches than Love to Dream among baby swaddles worldwide. Ergobaby was estimated to have 110K branded searches compared to Love to Dream’s 49.5K, and held a 57.4% Share of Search versus Love to Dream’s 25.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ergobaby or Love to Dream?
Compare the baby swaddles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ergobaby, Love to Dream. The figures are in the table below the chart.
View monthly share of search table
| Month | Ergobaby | Love to Dream | Halo | Aden + Anais | SwaddleMe | Woombie |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 28.8% | 8.6% | 4.7% | 4.7% | 0.58% |
| Nov 2025 | 50.6% | 33.8% | 6.8% | 3.7% | 4.5% | 0.56% |
| Dec 2025 | 52.6% | 28.8% | 8.6% | 4.7% | 4.7% | 0.63% |
| Jan 2026 | 52.5% | 28.7% | 8.6% | 4.7% | 4.7% | 0.75% |
| Feb 2026 | 57.5% | 25.7% | 7.7% | 4.2% | 4.2% | 0.64% |
| Mar 2026 | 53.9% | 29.5% | 7.2% | 4.8% | 3.9% | 0.6% |
| Apr 2026 | 58.7% | 26.4% | 6.5% | 4.3% | 3.5% | 0.53% |
| May 2026 | 58.2% | 26.2% | 6.4% | 5.2% | 3.5% | 0.53% |
| Jun 2026 | 53.4% | 29.2% | 7.1% | 5.8% | 3.9% | 0.59% |
| Jul 2026 | 58.2% | 26.2% | 6.4% | 5.2% | 3.5% | 0.53% |
| Aug 2026 | 57.4% | 25.8% | 7.7% | 4.2% | 4.2% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ergobaby and Love to Dream comparison changed over the last 12 months?
3 findings
- Ergobaby was ahead of Love to Dream in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ergobaby’s estimated Share of Search among baby swaddles worldwide moved from 52.6% to 57.4%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 11 months ending August 2026, Love to Dream’s estimated Share of Search among baby swaddles worldwide moved from 28.8% to 25.8%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for baby swaddles worldwide in August 2026?
1 change
In August 2026, Ergobaby lost estimated Share of Search among baby swaddles worldwide, from 58.2% to 57.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Ergobaby’s and Love to Dream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ergobaby
1 branded search term
- ergobaby
Love to Dream
1 branded search term
- love to dream
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.