Brandwave

Sleep suit brands:Which are searched most?

In September 2026, Tommee Tippee was the most searched among sleep suit brands worldwide, with an estimated 286K branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee44.1%
  2. Ergobaby35.8%
  3. Love to Dream9.3%
  4. ergoPouch7.6%
  5. Plum1.6%
  6. Dreamland Baby1.4%
  7. Woolbabe0.2%

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Share of SearchLeaderboard

Compare the sleep suit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleep suit brands worldwide, by month

Share of Search by month for Tommee Tippee, Ergobaby, Love to Dream, ergoPouch. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeeErgobabyLove to DreamergoPouchPlumDreamland BabyWoolbabe
Oct 202542.4%36.4%8%9.7%1.4%2%0.16%
Nov 202541.2%35.4%9.5%9.5%1.8%2.4%0.2%
Dec 202546.1%33.9%8%8%1.7%2%0.17%
Jan 202645.4%36.6%7.9%6.4%1.2%2.4%0.16%
Feb 202641.5%40.2%7.4%7.4%1.3%2%0.24%
Mar 202641.3%37%7.8%9.5%2.3%1.8%0.3%
Apr 202636.9%40.5%7.8%9.6%3.2%1.6%0.3%
May 202637%40.6%7.9%9.6%2.8%1.6%0.57%
Jun 202642.8%36.9%8%8%2.3%1.7%0.31%
Jul 202643.7%38.6%7.7%6.3%2%1.4%0.25%
Aug 202643.6%38.3%7.4%7.4%1.7%1.5%0.15%
Sep 202644.1%35.8%9.3%7.6%1.6%1.4%0.2%

This month’s ranking, September 2026

  1. 1.Tommee Tippee

    44.1%

    Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share +0.4 points.

  2. 2.Ergobaby

    35.8%

    Held 2nd. 232K estimated branded searches, -9.2% vs prior month. Share -2.5 points.

  3. 3.Love to Dream

    9.3%

    Moved from 4th to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  4. 4.ergoPouch

    7.6%

    Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Plum

    1.6%

    Held 5th. 10.2K estimated branded searches, -8.2% vs prior month. Share -0.1 points.

  6. 6.Dreamland Baby

    1.4%

    Held 6th. 9K estimated branded searches, -8.2% vs prior month. Share -0.1 points.

  7. 7.Woolbabe

    0.2%

    Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among sleep suit brands worldwide?

In September 2026, Tommee Tippee was the most searched among sleep suit brands worldwide, with an estimated 286K branded searches and 44.1% estimated Share of Search within this set. Ergobaby is in 2nd place, 8.3 percentage points behind at 35.8% Share of Search.

Global sleep suit brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tommee Tippee42.4% → 44.1%46.1%Dec 202536.9%Apr 20261st
Ergobaby36.4% → 35.8%40.6%May 202633.9%Dec 20252nd
Love to Dream8% → 9.3%9.5%Nov 20257.4%Feb 20264th → 3rd
ergoPouch9.7% → 7.6%9.7%Oct 20256.3%Jul 20263rd → 4th
Plum1.4% → 1.6%3.2%Apr 20261.2%Jan 20266th → 5th
Dreamland Baby2% → 1.4%2.4%Jan 20261.4%Sep 20265th → 6th
Woolbabe0.16% → 0.2%0.57%May 20260.15%Aug 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among sleep suit brands worldwide increased from 42.4% to 44.1%.
  • Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among sleep suit brands worldwide decreased from 36.4% to 35.8%.
  • Across the 12 months ending September 2026, Love to Dream’s estimated Share of Search among sleep suit brands worldwide increased from 8% to 9.3%.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among sleep suit brands worldwide decreased from 9.7% to 7.6%.
  • Across the 12 months ending September 2026, Dreamland Baby’s estimated Share of Search among sleep suit brands worldwide decreased from 2% to 1.4%.
  • Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among sleep suit brands worldwide peaked at 46.1% in December 2025 and was lowest at 36.9% in April 2026.
  • Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among sleep suit brands worldwide peaked at 40.6% in May 2026 and was lowest at 33.9% in December 2025.
  • Across the 12 months ending September 2026, Love to Dream’s estimated Share of Search among sleep suit brands worldwide peaked at 9.5% in November 2025 and was lowest at 7.4% in February 2026.
  • Across the 12 months ending September 2026, ergoPouch’s estimated Share of Search among sleep suit brands worldwide peaked at 9.7% in October 2025 and was lowest at 6.3% in July 2026.
  • Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep suit brands worldwide peaked at 3.2% in April 2026 and was lowest at 1.2% in January 2026.
  • Across the 12 months ending September 2026, Dreamland Baby’s estimated Share of Search among sleep suit brands worldwide peaked at 2.4% in January 2026 and was lowest at 1.4% in September 2026.
  • Across the 12 months ending September 2026, Love to Dream rose from 4th to 3rd among sleep suit brands worldwide.
  • Across the 12 months ending September 2026, ergoPouch fell from 3rd to 4th among sleep suit brands worldwide.
  • Across the 12 months ending September 2026, Plum rose from 6th to 5th among sleep suit brands worldwide.
  • Across the 12 months ending September 2026, Dreamland Baby fell from 5th to 6th among sleep suit brands worldwide.
  • Across the 12 months ending September 2026, Woolbabe held steady: its estimated Share of Search among sleep suit brands worldwide moved less than 0.5 percentage points.

How did search popularity change for sleep suit brands worldwide in September 2026?

  1. In September 2026, Love to Dream overtook ergoPouch to rank 3rd among sleep suit brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, Ergobaby lost estimated Share of Search among sleep suit brands worldwide, from 38.3% to 35.8%.

  3. Plum’s estimated Share of Search among sleep suit brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.6% in September 2026.

  4. Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.

  6. Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

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