How popular isDreamland Baby in search?
In September 2026, there were an estimated 9K branded searches for Dreamland Baby worldwide which is down 28% over the last 12 months. Dreamland Baby holds 2.1% estimated Share of Search among sleep suit brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee37.7%
Ergobaby32.9%
Love to Dream14.1%
ergoPouch11.5%
Dreamland Baby2.1%- Plum1.5%
Woolbabe0.3%
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Which sleep suit brands compete with Dreamland Baby?
Share of Search by month for Tommee Tippee, Ergobaby, Love to Dream, ergoPouch, Dreamland Baby. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Ergobaby | Love to Dream | ergoPouch | Dreamland Baby | Plum | Woolbabe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 31.8% | 11.6% | 14.2% | 2.9% | 1.1% | 0.23% |
| Nov 2025 | 36.7% | 30.7% | 13.7% | 13.7% | 3.5% | 1.4% | 0.29% |
| Dec 2025 | 39.8% | 32.2% | 11.7% | 11.7% | 3% | 1.3% | 0.26% |
| Jan 2026 | 39.3% | 33.9% | 12% | 9.8% | 3.7% | 1.1% | 0.24% |
| Feb 2026 | 36.6% | 36.3% | 11.2% | 11.2% | 3% | 1.2% | 0.36% |
| Mar 2026 | 36.9% | 33.2% | 11.3% | 13.8% | 2.7% | 1.9% | 0.43% |
| Apr 2026 | 30.7% | 38.3% | 11.5% | 14% | 2.4% | 2.7% | 0.44% |
| May 2026 | 30.7% | 38.4% | 11.5% | 14% | 2.4% | 2.3% | 0.84% |
| Jun 2026 | 37.3% | 35.3% | 11.4% | 11.4% | 2.3% | 1.9% | 0.44% |
| Jul 2026 | 36.7% | 39.1% | 11.2% | 9.2% | 2% | 1.5% | 0.36% |
| Aug 2026 | 37.4% | 36.8% | 11% | 11% | 2.2% | 1.4% | 0.22% |
| Sep 2026 | 37.7% | 32.9% | 14.1% | 11.5% | 2.1% | 1.5% | 0.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 162K | -3.6% | +0.3 points | |
| 2, held 2nd | 32.9% | 142K | -14.3% | -3.9 points | |
| 3, moved from 4th to 3rd | 14.1% | 60.5K | +22.2% | +3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 49.5K | 0% | +0.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.1% | 9K | -8.2% | -0.1 points | |
| 6, held 6th | 1.5% | 6.3K | 0% | +0.1 points | |
| 7, held 7th | 0.3% | 1.3K | +30% | +0.1 points |
37.7%
Held 1st. 162K estimated branded searches, -3.6% vs prior month. Share +0.3 points.
2.
Ergobaby32.9%
Held 2nd. 142K estimated branded searches, -14.3% vs prior month. Share -3.9 points.
14.1%
Moved from 4th to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +3 points.
11.5%
Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.1%
Held 5th. 9K estimated branded searches, -8.2% vs prior month. Share -0.1 points.
6.Plum
1.5%
Held 6th. 6.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Woolbabe0.3%
Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Compare search popularity between Dreamland Baby and its closest rivals
- Dreamland Baby vs Ergobaby: compare search popularity
- Dreamland Baby vs Love to Dream: compare search popularity
- Dreamland Baby vs ergoPouch: compare search popularity
- Dreamland Baby vs Plum: compare search popularity
- Dreamland Baby vs Woolbabe: compare search popularity
- Compare Dreamland Baby with any brand
How has branded search demand for Dreamland Baby changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dreamland Baby worldwide fell from 12.5K to 9K.
- Across the 12 months ending September 2026, Dreamland Baby’s estimated Share of Search among sleep suit brands worldwide decreased from 2.9% to 2.1%.
- Across the 12 months ending September 2026, Dreamland Baby’s estimated Share of Search among sleep suit brands worldwide peaked at 3.7% in January 2026 and was lowest at 2% in July 2026.
How did search popularity change for sleep suit brands worldwide in September 2026?
6 changes
In September 2026, Love to Dream overtook ergoPouch to rank 3rd among sleep suit brands worldwide, with 14.1% estimated Share of Search.
In September 2026, Ergobaby lost estimated Share of Search among sleep suit brands worldwide, from 36.8% to 32.9%.
Estimated monthly branded searches for Plum worldwide rose 31.3% over 12 measured months, from 4.8K to 6.3K in September 2026.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.
Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Dreamland Baby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby sleep sack brands | 5th of 6 | 1.8% | Show ranking |
| Sleep suit brands | 5th of 7 | 2.1% | Shown above |
How is Dreamland Baby measured?
Brandwave collects information about searches that people make online using Dreamland Baby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- dreamland baby
- dreamland baby sleep sack
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Is Dreamland Baby your brand?
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