How popular isKyte Baby in search?
In September 2026, people searched for Kyte Baby by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 17.4% of all global sleep suit brand searches, placing Kyte Baby third out of eight brands. These are worldwide searches for English-language branded terms.
Tommee Tippee31.1%
Ergobaby27.2%
Kyte Baby17.4%
Love to Dream11.6%
ergoPouch9.5%
Dreamland Baby1.7%- Plum1.2%
Woolbabe0.25%
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Which sleep suit brands compete with Kyte Baby?
Share of searches by month for Tommee Tippee, Ergobaby, Kyte Baby, Love to Dream, ergoPouch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Ergobaby | Kyte Baby | Love to Dream | ergoPouch | Dreamland Baby | Plum | Woolbabe |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 25.3% | 20.5% | 9.2% | 11.3% | 2.3% | 0.9% | 0.19% |
| Nov 2025 | 28.1% | 23.5% | 23.4% | 10.5% | 10.5% | 2.7% | 1% | 0.23% |
| Dec 2025 | 31.5% | 25.5% | 20.8% | 9.3% | 9.3% | 2.3% | 1.1% | 0.2% |
| Jan 2026 | 29.6% | 25.5% | 24.6% | 9% | 7.4% | 2.8% | 0.82% | 0.18% |
| Feb 2026 | 30.4% | 30.1% | 17% | 9.3% | 9.3% | 2.5% | 1% | 0.3% |
| Mar 2026 | 30.6% | 27.5% | 17.1% | 9.3% | 11.4% | 2.2% | 1.5% | 0.36% |
| Apr 2026 | 25.3% | 31.7% | 17.4% | 9.5% | 11.6% | 2% | 2.2% | 0.36% |
| May 2026 | 25.3% | 31.7% | 17.4% | 9.5% | 11.6% | 2% | 1.9% | 0.69% |
| Jun 2026 | 30.9% | 29.2% | 17.2% | 9.4% | 9.4% | 1.9% | 1.6% | 0.36% |
| Jul 2026 | 28.1% | 29.9% | 23.4% | 8.6% | 7% | 1.6% | 1.2% | 0.28% |
| Aug 2026 | 31.1% | 30.6% | 16.8% | 9.2% | 9.2% | 1.8% | 1.2% | 0.19% |
| Sep 2026 | 31.1% | 27.2% | 17.4% | 11.6% | 9.5% | 1.7% | 1.2% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.1% | 162K | -3.6% | 0 points | |
| 2, held 2nd | 27.2% | 142K | -14.3% | -3.4 points | |
| 3, held 3rd | 17.4% | 90.5K | 0% | +0.6 points | |
| 4, moved from 5th to 4th | 11.6% | 60.5K | +22.2% | +2.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.5% | 49.5K | 0% | +0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 9K | -8.2% | -0.1 points | |
| 7, held 7th | 1.2% | 6.3K | 0% | 0 points | |
| 8, held 8th | 0.25% | 1.3K | +30% | +0.1 points |
31.1%
Held 1st. 162K estimated branded searches, -3.6% vs prior month. Share 0 points.
2.
Ergobaby27.2%
Held 2nd. 142K estimated branded searches, -14.3% vs prior month. Share -3.4 points.
17.4%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.6 points.
11.6%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.4 points.
9.5%
Moved from 4th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.7%
Held 6th. 9K estimated branded searches, -8.2% vs prior month. Share -0.1 points.
7.Plum
1.2%
Held 7th. 6.3K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Woolbabe0.25%
Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Compare search popularity between Kyte Baby and its closest rivals
Every comparison with Kyte Baby
15 comparisons
- Burt's Bees vs Kyte Baby
- Ergobaby vs Kyte Baby
- Hanna Andersson vs Kyte Baby
- Kyte Baby vs Little Sleepies
- Kyte Baby vs Tommee Tippee
- Kyte Baby vs Love to Dream
- ergoPouch vs Kyte Baby
- Halo vs Kyte Baby
- Kyte Baby vs Woolino
- Dreamland Baby vs Kyte Baby
- Carter's vs Kyte Baby
- Kyte Baby vs Plum
- Grobag vs Kyte Baby
- Kyte Baby vs Merino Kids
- Kyte Baby vs Woolbabe
How has branded search demand for Kyte Baby changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kyte Baby worldwide fell from 110K to 90.5K.
- Across the 12 months ending September 2026, Kyte Baby’s share of searches among sleep suit brands worldwide decreased from 20.5% to 17.4%.
- Across the 12 months ending September 2026, Kyte Baby’s share of searches among sleep suit brands worldwide peaked at 24.6% in January 2026 and was lowest at 16.8% in August 2026.
How did search popularity change for sleep suit brands worldwide in September 2026?
6 changes
In September 2026, Love to Dream overtook ergoPouch to rank 4th among sleep suit brands worldwide, with 11.6% of the searches.
In September 2026, Kyte Baby gained share of searches among sleep suit brands worldwide, from 16.8% to 17.4%.
In September 2026, Ergobaby lost share of searches among sleep suit brands worldwide, from 30.6% to 27.2%.
Estimated monthly branded searches for Plum worldwide rose 31.3% over 12 measured months, from 4.8K to 6.3K in September 2026.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.
How are Kyte Baby’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kyte Baby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kyte baby
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Where does Kyte Baby compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby sleep sack brands | 3rd of 11 | 13.9% | Show ranking |
| Baby sleepwear brands | 3rd of 9 | 14.4% | Show ranking |
| Sleep suit brands | 3rd of 8 | 17.4% | Shown above |
Is Kyte Baby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.