How popular isPlum in search?
In September 2026, there were an estimated 1M branded searches for Plum worldwide which is up 21.6% over the last 12 months. Plum holds 46% estimated Share of Search among sleep Suit brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Plum46%
- Dreamland25.2%
Tommee Tippee13.1%
Ergobaby10.6%
Love to Dream2.8%
ergoPouch2.3%
Woolbabe0.06%
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Which sleep Suit brands compete with Plum?
Share of Search by month for Plum, Dreamland, Tommee Tippee, Ergobaby, Love to Dream, ergoPouch. The figures are in the table below the chart.
View monthly share of search table
| Month | Plum | Dreamland | Tommee Tippee | Ergobaby | Love to Dream | ergoPouch | Woolbabe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 27.8% | 13.3% | 11.4% | 2.5% | 3.1% | 0.05% |
| Nov 2025 | 33.9% | 41% | 10.8% | 9.3% | 2.5% | 2.5% | 0.05% |
| Dec 2025 | 43.4% | 35.6% | 10.1% | 7.4% | 1.8% | 1.8% | 0.04% |
| Jan 2026 | 43.9% | 23.9% | 15.2% | 12.2% | 2.6% | 2.2% | 0.05% |
| Feb 2026 | 45.7% | 24.9% | 12.6% | 12.2% | 2.2% | 2.2% | 0.07% |
| Mar 2026 | 41.7% | 27.6% | 13.2% | 11.9% | 2.5% | 3% | 0.1% |
| Apr 2026 | 42% | 27.7% | 11.8% | 12.9% | 2.5% | 3% | 0.1% |
| May 2026 | 46.7% | 25.5% | 10.8% | 11.8% | 2.3% | 2.8% | 0.17% |
| Jun 2026 | 46.9% | 25.6% | 12.3% | 10.6% | 2.3% | 2.3% | 0.09% |
| Jul 2026 | 56.3% | 20.6% | 10.5% | 9.2% | 1.9% | 1.5% | 0.06% |
| Aug 2026 | 45.6% | 25% | 13.2% | 11.6% | 2.2% | 2.2% | 0.05% |
| Sep 2026 | 46% | 25.2% | 13.1% | 10.6% | 2.8% | 2.3% | 0.06% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 1M | 0% | +0.4 points | |
| 2, held 2nd | 25.2% | 550K | 0% | +0.2 points | |
| 3, held 3rd | 13.1% | 286K | -2.1% | -0.2 points | |
| 4, held 4th | 10.6% | 232K | -9.2% | -1 points | |
| 5, moved from 6th to 5th | 2.8% | 60.5K | +22.2% | +0.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.3% | 49.5K | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.06% | 1.3K | +30% | 0 points |
1.Plum
46%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.
25.2%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
13.1%
Held 3rd. 286K estimated branded searches, -2.1% vs prior month. Share -0.2 points.
4.
Ergobaby10.6%
Held 4th. 232K estimated branded searches, -9.2% vs prior month. Share -1 points.
2.8%
Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
2.3%
Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Woolbabe0.06%
Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
Compare search popularity between Plum and its closest rivals
Every comparison with Plum
34 comparisons
- Chime vs Plum
- Chanel vs Plum
- Acorns vs Plum
- Dreamland vs Plum
- Monzo vs Plum
- Honeywell vs Plum
- Dior vs Plum
- Marcus vs Plum
- Plum vs Tommee Tippee
- Infantino vs Plum
- Ergobaby vs Plum
- Plum vs Victoria's Secret
- Bestway vs Plum
- Little Tikes vs Plum
- Moneybox vs Plum
- Intex vs Plum
- Keter vs Plum
- Love to Dream vs Plum
- Plum vs Step2
- ergoPouch vs Plum
- Gerber vs Plum
- Plum vs Sportspower
- Plum vs Vuly
- Backyard Discovery vs Plum
- Haws vs Plum
- Plum vs Uline
- Jumpflex vs Plum
- Fatmoose vs Plum
- Chad Valley vs Plum
- Gonge vs Plum
- Plum vs Springfree
- Plum vs TP Toys
- Plum vs Woolbabe
- Plum vs Vanilla
How has branded search demand for Plum changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Plum worldwide rose from 826K to 1M.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep Suit brands worldwide increased from 41.8% to 46%.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep Suit brands worldwide peaked at 56.3% in July 2026 and was lowest at 33.9% in November 2025.
How did search popularity change for sleep Suit brands worldwide in September 2026?
5 changes
In September 2026, Love to Dream overtook ergoPouch to rank 5th among sleep Suit brands worldwide, with 2.8% estimated Share of Search.
In September 2026, Ergobaby lost estimated Share of Search among sleep Suit brands worldwide, from 11.6% to 10.6%.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Plum worldwide rose 21.6% over 12 measured months, from 826K to 1M in September 2026.
Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Plum compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Body Mist brands | 2nd of 5 | 11.2% | Show ranking |
| Savings apps | 2nd of 6 | 26.6% | Show ranking |
| Sleep Suit brands | 1st of 7 | 46% | Shown above |
| Kids play equipment brands | 1st of 8 | 63.3% | Show ranking |
| Eyewash Station brands | 1st of 4 | 67.3% | Show ranking |
| Squeeze Pouches brands | 1st of 3 | 77.3% | Show ranking |
| Sandpits | 1st of 6 | 81.1% | Show ranking |
| Swings | 1st of 6 | 81.5% | Show ranking |
| Trampoline brands | 1st of 5 | 83.1% | Show ranking |
| Climbing frames | 1st of 6 | 83.6% | Show ranking |
How is Plum measured?
Brandwave collects information about searches that people make online using Plum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- plum
- plum play
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Is Plum your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.