Ergobaby vs Plum:Which is searched more?

Name: Ergobaby vs Plum: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ergobaby had more branded searches than Plum among sleep suit brands worldwide. Ergobaby was estimated to have 232K branded searches compared to Plum’s 4.4K, and held a 36.6% Share of Search versus Plum’s 0.69%. These are worldwide searches for English-language branded terms.

Share of Search among sleep suit brands worldwide in September 2026Which is more popular in search, Ergobaby or Plum?

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Which is more popular in search, Ergobaby or Plum?

Compare the sleep suit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ergobaby and Plum among sleep suit brands worldwide, by month

Month	Tommee Tippee	Ergobaby	Love to Dream	ergoPouch	Plum	Woolbabe
Oct 2025	43.6%	37.5%	8.2%	10%	0.48%	0.17%
Nov 2025	42.7%	36.7%	9.8%	9.8%	0.71%	0.21%
Dec 2025	47.6%	35%	8.3%	8.3%	0.73%	0.18%
Jan 2026	46.8%	37.8%	8.1%	6.6%	0.48%	0.16%
Feb 2026	42.7%	41.4%	7.6%	7.6%	0.54%	0.24%
Mar 2026	42.6%	38.2%	8%	9.8%	1.1%	0.31%
Apr 2026	38.2%	41.9%	8.1%	9.9%	1.6%	0.31%
May 2026	38.2%	41.9%	8.1%	9.9%	1.3%	0.59%
Jun 2026	44%	38%	8.3%	8.3%	1.1%	0.32%
Jul 2026	44.9%	39.6%	7.9%	6.5%	0.87%	0.26%
Aug 2026	44.7%	39.2%	7.6%	7.6%	0.67%	0.15%
Sep 2026	45.1%	36.6%	9.5%	7.8%	0.69%	0.21%

How has the Ergobaby and Plum comparison changed over the last 12 months?

3 findings

Ergobaby was ahead of Plum in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among sleep suit brands worldwide moved from 37.5% to 36.6%, and its estimated monthly branded searches moved from 226K to 232K.
Across the 12 months ending September 2026, Plum’s estimated Share of Search among sleep suit brands worldwide moved from 0.48% to 0.69%, and its estimated monthly branded searches moved from 2.9K to 4.4K.

How did search popularity change for sleep suit brands worldwide in September 2026?

2 changes

In September 2026, Ergobaby lost estimated Share of Search among sleep suit brands worldwide, from 39.2% to 36.6%.
Estimated monthly branded searches for Plum worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

Other head-to-heads among sleep suit brands

How each brand is measured

Brandwave collects information about searches that people make online using Ergobaby’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.