How popular isErgobaby in search?
In September 2026, there were an estimated 232K branded searches for Ergobaby worldwide which held steady over the last 12 months. Ergobaby holds 35.8% estimated Share of Search among sleep suit brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tommee Tippee44.1%
Ergobaby35.8%
Love to Dream9.3%
ergoPouch7.6%- Plum1.6%
Dreamland Baby1.4%
Woolbabe0.2%
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Which sleep suit brands compete with Ergobaby?
Share of Search by month for Tommee Tippee, Ergobaby, Love to Dream, ergoPouch. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | Ergobaby | Love to Dream | ergoPouch | Plum | Dreamland Baby | Woolbabe |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 36.4% | 8% | 9.7% | 1.4% | 2% | 0.16% |
| Nov 2025 | 41.2% | 35.4% | 9.5% | 9.5% | 1.8% | 2.4% | 0.2% |
| Dec 2025 | 46.1% | 33.9% | 8% | 8% | 1.7% | 2% | 0.17% |
| Jan 2026 | 45.4% | 36.6% | 7.9% | 6.4% | 1.2% | 2.4% | 0.16% |
| Feb 2026 | 41.5% | 40.2% | 7.4% | 7.4% | 1.3% | 2% | 0.24% |
| Mar 2026 | 41.3% | 37% | 7.8% | 9.5% | 2.3% | 1.8% | 0.3% |
| Apr 2026 | 36.9% | 40.5% | 7.8% | 9.6% | 3.2% | 1.6% | 0.3% |
| May 2026 | 37% | 40.6% | 7.9% | 9.6% | 2.8% | 1.6% | 0.57% |
| Jun 2026 | 42.8% | 36.9% | 8% | 8% | 2.3% | 1.7% | 0.31% |
| Jul 2026 | 43.7% | 38.6% | 7.7% | 6.3% | 2% | 1.4% | 0.25% |
| Aug 2026 | 43.6% | 38.3% | 7.4% | 7.4% | 1.7% | 1.5% | 0.15% |
| Sep 2026 | 44.1% | 35.8% | 9.3% | 7.6% | 1.6% | 1.4% | 0.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.1% | 286K | -2.1% | +0.4 points | |
| 2, held 2nd | 35.8% | 232K | -9.2% | -2.5 points | |
| 3, moved from 4th to 3rd | 9.3% | 60.5K | +22.2% | +1.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.6% | 49.5K | 0% | +0.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.6% | 10.2K | -8.2% | -0.1 points | |
| 6, held 6th | 1.4% | 9K | -8.2% | -0.1 points | |
| 7, held 7th | 0.2% | 1.3K | +30% | +0.1 points |
44.1%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share +0.4 points.
2.
Ergobaby35.8%
Held 2nd. 232K estimated branded searches, -9.2% vs prior month. Share -2.5 points.
9.3%
Moved from 4th to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.9 points.
7.6%
Moved from 3rd to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Plum
1.6%
Held 5th. 10.2K estimated branded searches, -8.2% vs prior month. Share -0.1 points.
1.4%
Held 6th. 9K estimated branded searches, -8.2% vs prior month. Share -0.1 points.
7.
Woolbabe0.2%
Held 7th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
Compare search popularity between Ergobaby and its closest rivals
Every comparison with Ergobaby
23 comparisons
- Chicco vs Ergobaby
- Ergobaby vs Fisher-Price
- Ergobaby vs Momcozy
- Ergobaby vs Tula
- Ergobaby vs Tommee Tippee
- BabyBjörn vs Ergobaby
- Burt's Bees vs Ergobaby
- Boppy vs Ergobaby
- Ergobaby vs Love to Dream
- Ergobaby vs ergoPouch
- Ergobaby vs Konny
- Ergobaby vs Manduca
- Bright Starts vs Ergobaby
- 4moms vs Ergobaby
- Ergobaby vs Halo
- Ergobaby vs Plum
- Dreamland Baby vs Ergobaby
- Aden + Anais vs Ergobaby
- Ergobaby vs SwaddleMe
- Ergobaby vs Grobag
- Ergobaby vs Woolbabe
- Ergobaby vs Woombie
- Carters vs Ergobaby
How has branded search demand for Ergobaby changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ergobaby worldwide held steady, from 226K to 232K.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among sleep suit brands worldwide decreased from 36.4% to 35.8%.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among sleep suit brands worldwide peaked at 40.6% in May 2026 and was lowest at 33.9% in December 2025.
How did search popularity change for sleep suit brands worldwide in September 2026?
6 changes
In September 2026, Love to Dream overtook ergoPouch to rank 3rd among sleep suit brands worldwide, with 9.3% estimated Share of Search.
In September 2026, Ergobaby lost estimated Share of Search among sleep suit brands worldwide, from 38.3% to 35.8%.
Plum’s estimated Share of Search among sleep suit brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.6% in September 2026.
Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for Dreamland Baby worldwide fell 28% over 12 measured months, from 12.5K to 9K in September 2026.
Estimated monthly branded searches for ergoPouch worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Where does Ergobaby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wrap carrier brands | 3rd of 4 | 22.4% | Show ranking |
| Baby carrier brands | 2nd of 5 | 33.5% | Show ranking |
| Baby bouncers | 2nd of 5 | 34.7% | Show ranking |
| Sleep suit brands | 2nd of 7 | 35.8% | Shown above |
| Baby sleep sack brands | 1st of 6 | 47.4% | Show ranking |
| Baby swaddles | 1st of 6 | 71.1% | Show ranking |
How is Ergobaby measured?
Brandwave collects information about searches that people make online using Ergobaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- ergobaby
- ergobaby 360
- ergobaby carrier
- ergobaby omni breeze
Do you work for Ergobaby? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ergobaby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.