Wrap carrier brands:Which are searched most?
In September 2026, Momcozy was the most searched among wrap carrier brands worldwide, with an estimated 497K branded searches and 48% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the wrap carrier brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Momcozy, Tula, Ergobaby, Boppy. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Tula | Ergobaby | Boppy |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 22.5% | 25.3% | 6.8% |
| Nov 2025 | 50.4% | 20.4% | 23% | 6.2% |
| Dec 2025 | 49% | 24.3% | 20.7% | 6% |
| Jan 2026 | 50.3% | 20.3% | 23.3% | 6.1% |
| Feb 2026 | 46.2% | 22.9% | 25.2% | 5.6% |
| Mar 2026 | 49.9% | 20.7% | 24.3% | 5.1% |
| Apr 2026 | 48.9% | 20.3% | 25.8% | 5% |
| May 2026 | 48.8% | 20.3% | 25.9% | 5% |
| Jun 2026 | 50.3% | 20.9% | 23.6% | 5.2% |
| Jul 2026 | 51.7% | 21.9% | 22% | 4.4% |
| Aug 2026 | 53.3% | 18.1% | 23.1% | 5.5% |
| Sep 2026 | 48% | 23.8% | 22.4% | 5.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 497K | -15.8% | -5.3 points | |
| 2, moved from 3rd to 2nd | 23.8% | 246K | +22.4% | +5.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.4% | 232K | -9.2% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.8% | 60.5K | 0% | +0.4 points |
1.
Momcozy48%
Held 1st. 497K estimated branded searches, -15.8% vs prior month. Share -5.3 points.
2.
Tula23.8%
Moved from 3rd to 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +5.6 points.
3.
Ergobaby22.4%
Moved from 2nd to 3rd. 232K estimated branded searches, -9.2% vs prior month. Share -0.7 points.
4.
Boppy5.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among wrap carrier brands worldwide?
4 brands
In September 2026, Momcozy was the most searched among wrap carrier brands worldwide, with an estimated 497K branded searches and 48% estimated Share of Search within this set. Tula is in 2nd place, 24.2 percentage points behind at 23.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Momcozy | 45.5% → 48% | 53.3%Aug 2026 | 45.5%Oct 2025 | 1st |
| Tula | 22.5% → 23.8% | 24.3%Dec 2025 | 18.1%Aug 2026 | 3rd → 2nd |
| Ergobaby | 25.3% → 22.4% | 25.9%May 2026 | 20.7%Dec 2025 | 2nd → 3rd |
| Boppy | 6.8% → 5.8% | 6.8%Oct 2025 | 4.4%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Momcozy’s estimated Share of Search among wrap carrier brands worldwide increased from 45.5% to 48%.
- Across the 12 months ending September 2026, Tula’s estimated Share of Search among wrap carrier brands worldwide increased from 22.5% to 23.8%.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among wrap carrier brands worldwide decreased from 25.3% to 22.4%.
- Across the 12 months ending September 2026, Boppy’s estimated Share of Search among wrap carrier brands worldwide decreased from 6.8% to 5.8%.
- Across the 12 months ending September 2026, Momcozy’s estimated Share of Search among wrap carrier brands worldwide peaked at 53.3% in August 2026 and was lowest at 45.5% in October 2025.
- Across the 12 months ending September 2026, Tula’s estimated Share of Search among wrap carrier brands worldwide peaked at 24.3% in December 2025 and was lowest at 18.1% in August 2026.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among wrap carrier brands worldwide peaked at 25.9% in May 2026 and was lowest at 20.7% in December 2025.
- Across the 12 months ending September 2026, Boppy’s estimated Share of Search among wrap carrier brands worldwide peaked at 6.8% in October 2025 and was lowest at 4.4% in July 2026.
- Across the 12 months ending September 2026, Tula rose from 3rd to 2nd among wrap carrier brands worldwide.
- Across the 12 months ending September 2026, Ergobaby fell from 2nd to 3rd among wrap carrier brands worldwide.
How did search popularity change for wrap carrier brands worldwide in September 2026?
3 changes
In September 2026, Tula overtook Ergobaby to rank 2nd among wrap carrier brands worldwide, with 23.8% estimated Share of Search.
In September 2026, Momcozy lost estimated Share of Search among wrap carrier brands worldwide, from 53.3% to 48%.
In September 2026, Ergobaby lost estimated Share of Search among wrap carrier brands worldwide, from 23.1% to 22.4%.
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