How popular isBoppy in search?
In September 2026, there were an estimated 60.9K branded searches for Boppy worldwide which held steady over the last 12 months. Boppy holds 5.9% estimated Share of Search among wrap carrier brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wrap carrier brands compete with Boppy?
Share of Search by month for Momcozy, Tula, Ergobaby, Boppy. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Tula | Ergobaby | Boppy |
|---|---|---|---|---|
| Oct 2025 | 45.5% | 22.4% | 25.3% | 6.8% |
| Nov 2025 | 50.4% | 20.4% | 23% | 6.2% |
| Dec 2025 | 49% | 24.2% | 20.7% | 6% |
| Jan 2026 | 50.3% | 20.3% | 23.2% | 6.2% |
| Feb 2026 | 46.3% | 22.9% | 25.2% | 5.7% |
| Mar 2026 | 50.1% | 20.6% | 24.2% | 5.1% |
| Apr 2026 | 48.9% | 20.3% | 25.8% | 5% |
| May 2026 | 48.9% | 20.3% | 25.8% | 5% |
| Jun 2026 | 50.4% | 20.9% | 23.6% | 5.2% |
| Jul 2026 | 51.7% | 21.9% | 21.9% | 4.4% |
| Aug 2026 | 53.4% | 18.1% | 23% | 5.5% |
| Sep 2026 | 48.1% | 23.7% | 22.4% | 5.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 499K | -15.7% | -5.3 points | |
| 2, moved from 3rd to 2nd | 23.7% | 246K | +22.4% | +5.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.4% | 232K | -9.2% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.9% | 60.9K | 0% | +0.4 points |
1.
Momcozy48.1%
Held 1st. 499K estimated branded searches, -15.7% vs prior month. Share -5.3 points.
2.
Tula23.7%
Moved from 3rd to 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +5.6 points.
3.
Ergobaby22.4%
Moved from 2nd to 3rd. 232K estimated branded searches, -9.2% vs prior month. Share -0.7 points.
4.
Boppy5.9%
Held 4th. 60.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Boppy and its closest rivals
Every comparison with Boppy
8 comparisons
How has branded search demand for Boppy changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boppy worldwide held steady, from 61K to 60.9K.
- Across the 12 months ending September 2026, Boppy’s estimated Share of Search among wrap carrier brands worldwide decreased from 6.8% to 5.9%.
- Across the 12 months ending September 2026, Boppy’s estimated Share of Search among wrap carrier brands worldwide peaked at 6.8% in October 2025 and was lowest at 4.4% in July 2026.
How did search popularity change for wrap carrier brands worldwide in September 2026?
3 changes
In September 2026, Tula overtook Ergobaby to rank 2nd among wrap carrier brands worldwide, with 23.7% estimated Share of Search.
In September 2026, Momcozy lost estimated Share of Search among wrap carrier brands worldwide, from 53.4% to 48.1%.
In September 2026, Ergobaby lost estimated Share of Search among wrap carrier brands worldwide, from 23% to 22.4%.
Where does Boppy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wrap carrier brands | 4th of 4 | 5.9% | Shown above |
| Nursing pillows | 1st of 6 | 41.1% | Show ranking |
How is Boppy measured?
Brandwave collects information about searches that people make online using Boppy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- boppy pillow
- boppy wrap carrier
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Is Boppy your brand?
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