Nursing pillows:Which brands are most popular in search?
Boppy and DockATot share the highest estimated Share of Search among nursing pillows worldwide, at 36.8% in August 2026. These are worldwide searches for English-language branded terms.
- Boppy36.8%
- DockATot36.8%
- Snuggle Me20.1%
- My Brest Friend6%
- Cuddle Cove0.16%
- Leachco0.16%
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Share of SearchLeaderboard
Compare the nursing pillows shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boppy, DockATot, Snuggle Me, My Brest Friend. The figures are in the table below the chart.
View monthly share of search table
| Month | Boppy | DockATot | Snuggle Me | My Brest Friend | Cuddle Cove | Leachco |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 31% | 25.4% | 5.1% | 0.37% | 0.16% |
| Nov 2025 | 35.4% | 35.4% | 23.7% | 4.7% | 0.52% | 0.15% |
| Dec 2025 | 35.3% | 35.3% | 23.6% | 4.7% | 0.93% | 0.19% |
| Jan 2026 | 35.1% | 35.1% | 23.5% | 5.8% | 0.28% | 0.15% |
| Feb 2026 | 35.2% | 35.2% | 23.5% | 5.8% | 0.23% | 0.18% |
| Mar 2026 | 32.6% | 39.9% | 21.8% | 5.3% | 0.17% | 0.21% |
| Apr 2026 | 36.7% | 36.7% | 20.1% | 6% | 0.24% | 0.19% |
| May 2026 | 36.7% | 36.7% | 20.1% | 6% | 0.24% | 0.19% |
| Jun 2026 | 36.8% | 36.8% | 20.1% | 6% | 0.13% | 0.13% |
| Jul 2026 | 33.5% | 41% | 18.4% | 6.7% | 0.18% | 0.22% |
| Aug 2026 | 36.8% | 36.8% | 20.1% | 6% | 0.16% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.8% | 60.5K | +22.2% | +3.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.8% | 60.5K | 0% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 33.1K | +22.1% | +1.8 points | |
| 4, held 4th | 6% | 9.9K | 0% | -0.7 points | |
| 5, moved from 6th to 5th | 0.16% | 260 | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.16% | 260 | -18.8% | -0.1 pointsmoved from 5th to 6th |
1.Boppy
36.8%
Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.
2.DockATot
36.8%
Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -4.2 points.
20.1%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.8 points.
6%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.16%
Moved from 6th to 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
6.Leachco
0.16%
Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Boppy vs DockATot: compare search popularity
- Boppy vs Snuggle Me: compare search popularity
- Boppy vs My Brest Friend: compare search popularity
- DockATot vs Snuggle Me: compare search popularity
- DockATot vs My Brest Friend: compare search popularity
- Snuggle Me vs My Brest Friend: compare search popularity
- Compare any of these brands
Which brand is most popular in search among nursing pillows worldwide?
6 brands
Boppy and DockATot share the highest estimated Share of Search among nursing pillows worldwide, at 36.8% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Boppy | 37.9% → 36.8% | 37.9%Oct 2025 | 32.6%Mar 2026 | 1st |
| DockATot | 31% → 36.8% | 41%Jul 2026 | 31%Oct 2025 | 2nd |
| Snuggle Me | 25.4% → 20.1% | 25.4%Oct 2025 | 18.4%Jul 2026 | 3rd |
| My Brest Friend | 5.1% → 6% | 6.7%Jul 2026 | 4.7%Dec 2025 | 4th |
| Cuddle Cove | 0.37% → 0.16% | 0.93%Dec 2025 | 0.13%Jun 2026 | 5th |
| Leachco | 0.16% | 0.22%Jul 2026 | 0.13%Jun 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Boppy’s estimated Share of Search among nursing pillows worldwide decreased from 37.9% to 36.8%.
- Across the 11 months ending August 2026, DockATot’s estimated Share of Search among nursing pillows worldwide increased from 31% to 36.8%.
- Across the 11 months ending August 2026, Snuggle Me’s estimated Share of Search among nursing pillows worldwide decreased from 25.4% to 20.1%.
- Across the 11 months ending August 2026, My Brest Friend’s estimated Share of Search among nursing pillows worldwide increased from 5.1% to 6%.
- Across the 11 months ending August 2026, Boppy’s estimated Share of Search among nursing pillows worldwide peaked at 37.9% in October 2025 and was lowest at 32.6% in March 2026.
- Across the 11 months ending August 2026, DockATot’s estimated Share of Search among nursing pillows worldwide peaked at 41% in July 2026 and was lowest at 31% in October 2025.
- Across the 11 months ending August 2026, Snuggle Me’s estimated Share of Search among nursing pillows worldwide peaked at 25.4% in October 2025 and was lowest at 18.4% in July 2026.
- Across the 11 months ending August 2026, My Brest Friend’s estimated Share of Search among nursing pillows worldwide peaked at 6.7% in July 2026 and was lowest at 4.7% in December 2025.
- Across the 11 months ending August 2026, Cuddle Cove and Leachco held steady: their estimated Share of Search among nursing pillows worldwide each moved less than 0.5 percentage points.
How did search popularity change for nursing pillows worldwide in August 2026?
6 changes
In August 2026, Boppy overtook DockATot to take the highest estimated Share of Search among nursing pillows worldwide, at 36.8%.
In August 2026, Snuggle Me gained estimated Share of Search among nursing pillows worldwide, from 18.4% to 20.1%.
In August 2026, DockATot lost estimated Share of Search among nursing pillows worldwide, from 41% to 36.8%.
In August 2026, My Brest Friend lost estimated Share of Search among nursing pillows worldwide, from 6.7% to 6%.
In August 2026, Cuddle Cove rose from 6th to 5th among nursing pillows worldwide.
In August 2026, Leachco fell from 5th to 6th among nursing pillows worldwide.

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