My Brest Friend vs Snuggle Me:Which is more popular by branded search?
In August 2026, Snuggle Me had more branded searches than My Brest Friend among nursing pillows worldwide. Snuggle Me was estimated to have 33.1K branded searches compared to My Brest Friend’s 9.9K, and held a 20.1% Share of Search versus My Brest Friend’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, My Brest Friend or Snuggle Me?
Compare the nursing pillows shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snuggle Me, My Brest Friend. The figures are in the table below the chart.
View monthly share of search table
| Month | Boppy | DockATot | Snuggle Me | My Brest Friend | Cuddle Cove | Leachco |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 31% | 25.4% | 5.1% | 0.37% | 0.16% |
| Nov 2025 | 35.4% | 35.4% | 23.7% | 4.7% | 0.52% | 0.15% |
| Dec 2025 | 35.3% | 35.3% | 23.6% | 4.7% | 0.93% | 0.19% |
| Jan 2026 | 35.1% | 35.1% | 23.5% | 5.8% | 0.28% | 0.15% |
| Feb 2026 | 35.2% | 35.2% | 23.5% | 5.8% | 0.23% | 0.18% |
| Mar 2026 | 32.6% | 39.9% | 21.8% | 5.3% | 0.17% | 0.21% |
| Apr 2026 | 36.7% | 36.7% | 20.1% | 6% | 0.24% | 0.19% |
| May 2026 | 36.7% | 36.7% | 20.1% | 6% | 0.24% | 0.19% |
| Jun 2026 | 36.8% | 36.8% | 20.1% | 6% | 0.13% | 0.13% |
| Jul 2026 | 33.5% | 41% | 18.4% | 6.7% | 0.18% | 0.22% |
| Aug 2026 | 36.8% | 36.8% | 20.1% | 6% | 0.16% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the My Brest Friend and Snuggle Me comparison changed over the last 12 months?
3 findings
- Snuggle Me was ahead of My Brest Friend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, My Brest Friend’s estimated Share of Search among nursing pillows worldwide moved from 5.1% to 6%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Snuggle Me’s estimated Share of Search among nursing pillows worldwide moved from 25.4% to 20.1%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for nursing pillows worldwide in August 2026?
2 changes
In August 2026, Snuggle Me gained estimated Share of Search among nursing pillows worldwide, from 18.4% to 20.1%.
In August 2026, My Brest Friend lost estimated Share of Search among nursing pillows worldwide, from 6.7% to 6%.
How each brand is measured
Brandwave collects information about searches that people make online using My Brest Friend’s and Snuggle Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
My Brest Friend
1 branded search term
- my brest friend
Snuggle Me
1 branded search term
- snuggle me

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.