Brandwave

How popular isMy Brest Friend in search?

In August 2026, there were an estimated 9.9K branded searches for My Brest Friend worldwide which is up 22.2% over the last 11 months. My Brest Friend holds 6% estimated Share of Search among nursing pillows worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Boppy36.8%
  2. DockATot36.8%
  3. Snuggle Me20.1%
  4. My Brest Friend6%
  5. Cuddle Cove0.16%
  6. Leachco0.16%
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Which nursing pillows compete with My Brest Friend?

My Brest Friend against nursing pillows worldwide, by month

Share of Search by month for Boppy, DockATot, Snuggle Me, My Brest Friend. The figures are in the table below the chart.

View monthly share of search table
MonthBoppyDockATotSnuggle MeMy Brest FriendCuddle CoveLeachco
Oct 202537.9%31%25.4%5.1%0.37%0.16%
Nov 202535.4%35.4%23.7%4.7%0.52%0.15%
Dec 202535.3%35.3%23.6%4.7%0.93%0.19%
Jan 202635.1%35.1%23.5%5.8%0.28%0.15%
Feb 202635.2%35.2%23.5%5.8%0.23%0.18%
Mar 202632.6%39.9%21.8%5.3%0.17%0.21%
Apr 202636.7%36.7%20.1%6%0.24%0.19%
May 202636.7%36.7%20.1%6%0.24%0.19%
Jun 202636.8%36.8%20.1%6%0.13%0.13%
Jul 202633.5%41%18.4%6.7%0.18%0.22%
Aug 202636.8%36.8%20.1%6%0.16%0.16%
Sep 2026——————
  1. 1.Boppy

    36.8%

    Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.

  2. 2.DockATot

    36.8%

    Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.Snuggle Me

    20.1%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.8 points.

  4. Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Cuddle Cove

    0.16%

    Moved from 6th to 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Leachco

    0.16%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between My Brest Friend and its closest rivals

How has branded search demand for My Brest Friend changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for My Brest Friend worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, My Brest Friend’s estimated Share of Search among nursing pillows worldwide increased from 5.1% to 6%.
  • Across the 11 months ending August 2026, My Brest Friend’s estimated Share of Search among nursing pillows worldwide peaked at 6.7% in July 2026 and was lowest at 4.7% in December 2025.

How did search popularity change for nursing pillows worldwide in August 2026?

  1. In August 2026, Boppy overtook DockATot to take the highest estimated Share of Search among nursing pillows worldwide, at 36.8%.

  2. In August 2026, Snuggle Me gained estimated Share of Search among nursing pillows worldwide, from 18.4% to 20.1%.

  3. In August 2026, DockATot lost estimated Share of Search among nursing pillows worldwide, from 41% to 36.8%.

  4. In August 2026, My Brest Friend lost estimated Share of Search among nursing pillows worldwide, from 6.7% to 6%.

  5. In August 2026, Cuddle Cove rose from 6th to 5th among nursing pillows worldwide.

  6. In August 2026, Leachco fell from 5th to 6th among nursing pillows worldwide.

How is My Brest Friend measured?

Brandwave collects information about searches that people make online using My Brest Friend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • my brest friend

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How the Brand Demand Index is measured

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