Boppy vs My Brest Friend:Which is more popular by branded search?
In August 2026, Boppy had more branded searches than My Brest Friend among nursing pillows worldwide. Boppy was estimated to have 60.5K branded searches compared to My Brest Friend’s 9.9K, and held a 36.8% Share of Search versus My Brest Friend’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boppy or My Brest Friend?
Compare the nursing pillows shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Boppy, My Brest Friend. The figures are in the table below the chart.
View monthly share of search table
| Month | Boppy | DockATot | Snuggle Me | My Brest Friend | Cuddle Cove | Leachco |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 31% | 25.4% | 5.1% | 0.37% | 0.16% |
| Nov 2025 | 35.4% | 35.4% | 23.7% | 4.7% | 0.52% | 0.15% |
| Dec 2025 | 35.3% | 35.3% | 23.6% | 4.7% | 0.93% | 0.19% |
| Jan 2026 | 35.1% | 35.1% | 23.5% | 5.8% | 0.28% | 0.15% |
| Feb 2026 | 35.2% | 35.2% | 23.5% | 5.8% | 0.23% | 0.18% |
| Mar 2026 | 32.6% | 39.9% | 21.8% | 5.3% | 0.17% | 0.21% |
| Apr 2026 | 36.7% | 36.7% | 20.1% | 6% | 0.24% | 0.19% |
| May 2026 | 36.7% | 36.7% | 20.1% | 6% | 0.24% | 0.19% |
| Jun 2026 | 36.8% | 36.8% | 20.1% | 6% | 0.13% | 0.13% |
| Jul 2026 | 33.5% | 41% | 18.4% | 6.7% | 0.18% | 0.22% |
| Aug 2026 | 36.8% | 36.8% | 20.1% | 6% | 0.16% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Boppy and My Brest Friend comparison changed over the last 12 months?
3 findings
- Boppy was ahead of My Brest Friend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boppy’s estimated Share of Search among nursing pillows worldwide moved from 37.9% to 36.8%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, My Brest Friend’s estimated Share of Search among nursing pillows worldwide moved from 5.1% to 6%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for nursing pillows worldwide in August 2026?
2 changes
In August 2026, Boppy overtook DockATot to take the highest estimated Share of Search among nursing pillows worldwide, at 36.8%.
In August 2026, My Brest Friend lost estimated Share of Search among nursing pillows worldwide, from 6.7% to 6%.
How each brand is measured
Brandwave collects information about searches that people make online using Boppy’s and My Brest Friend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boppy
1 branded search term
- boppy pillow
My Brest Friend
1 branded search term
- my brest friend
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.