How popular isSnuggle Me in search?
In August 2026, there were an estimated 33.1K branded searches for Snuggle Me worldwide which is down 18.3% over the last 11 months. Snuggle Me holds 20.1% estimated Share of Search among nursing pillows worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Boppy36.8%
DockATot36.8%
Snuggle Me20.1%
My Brest Friend6%- Cuddle Cove0.16%
Leachco0.16%
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Which nursing pillows compete with Snuggle Me?
Share of Search by month for Boppy, DockATot, Snuggle Me, My Brest Friend. The figures are in the table below the chart.
View monthly share of search table
| Month | Boppy | DockATot | Snuggle Me | My Brest Friend | Cuddle Cove | Leachco |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 31% | 25.4% | 5.1% | 0.37% | 0.16% |
| Nov 2025 | 35.4% | 35.4% | 23.7% | 4.7% | 0.52% | 0.15% |
| Dec 2025 | 35.3% | 35.3% | 23.6% | 4.7% | 0.93% | 0.19% |
| Jan 2026 | 35.1% | 35.1% | 23.5% | 5.8% | 0.28% | 0.15% |
| Feb 2026 | 35.2% | 35.2% | 23.5% | 5.8% | 0.23% | 0.18% |
| Mar 2026 | 32.6% | 39.9% | 21.8% | 5.3% | 0.17% | 0.21% |
| Apr 2026 | 36.7% | 36.7% | 20.1% | 6% | 0.24% | 0.19% |
| May 2026 | 36.7% | 36.7% | 20.1% | 6% | 0.24% | 0.19% |
| Jun 2026 | 36.8% | 36.8% | 20.1% | 6% | 0.13% | 0.13% |
| Jul 2026 | 33.5% | 41% | 18.4% | 6.7% | 0.18% | 0.22% |
| Aug 2026 | 36.8% | 36.8% | 20.1% | 6% | 0.16% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.8% | 60.5K | +22.2% | +3.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.8% | 60.5K | 0% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 33.1K | +22.1% | +1.8 points | |
| 4, held 4th | 6% | 9.9K | 0% | -0.7 points | |
| 5, moved from 6th to 5th | 0.16% | 260 | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.16% | 260 | -18.8% | -0.1 pointsmoved from 5th to 6th |
1.
Boppy36.8%
Moved from 2nd to 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +3.2 points.
2.
DockATot36.8%
Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -4.2 points.
20.1%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.8 points.
6%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.16%
Moved from 6th to 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Leachco0.16%
Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Snuggle Me and its closest rivals
Every comparison with Snuggle Me
5 comparisons
How has branded search demand for Snuggle Me changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Snuggle Me worldwide fell from 40.5K to 33.1K.
- Across the 11 months ending August 2026, Snuggle Me’s estimated Share of Search among nursing pillows worldwide decreased from 25.4% to 20.1%.
- Across the 11 months ending August 2026, Snuggle Me’s estimated Share of Search among nursing pillows worldwide peaked at 25.4% in October 2025 and was lowest at 18.4% in July 2026.
How did search popularity change for nursing pillows worldwide in August 2026?
6 changes
In August 2026, Boppy overtook DockATot to take the highest estimated Share of Search among nursing pillows worldwide, at 36.8%.
In August 2026, Snuggle Me gained estimated Share of Search among nursing pillows worldwide, from 18.4% to 20.1%.
In August 2026, DockATot lost estimated Share of Search among nursing pillows worldwide, from 41% to 36.8%.
In August 2026, My Brest Friend lost estimated Share of Search among nursing pillows worldwide, from 6.7% to 6%.
In August 2026, Cuddle Cove rose from 6th to 5th among nursing pillows worldwide.
In August 2026, Leachco fell from 5th to 6th among nursing pillows worldwide.
How is Snuggle Me measured?
Brandwave collects information about searches that people make online using Snuggle Me’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- snuggle me
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Is Snuggle Me your brand?
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