Pregnancy pillow brands:Which are most popular?
In October 2026, Dreamgenii was the most searched pregnancy pillow brand worldwide, accounting for 69.4% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Momcozy showed up in every answer. Momcozy was recommended most often, coming first in all four responses that gave a list.
DreamgeniiShare of searches 69.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LeachcoShare of searches 30.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BoppyShare of searches –Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
FridaShare of searches –Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
MomcozyShare of searches –Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top pregnancy pillow brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Momcozy appeared every time. Momcozy was recommended most often, coming first in all four answers that gave a list. Boppy was second, and Leachco was third. Dreamgenii, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Momcozy1st
- Boppy2nd
- Leachco3rd
- Frida4th
- Dreamgenii–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boppy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Leachco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frida1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dreamgenii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pregnancy pillow brands
5 answers
Asked ChatGPT
“Which pregnancy pillow should I buy?”
Asked ChatGPT
“What are the best pregnancy pillow brands?”
Asked ChatGPT
“What's the best pregnancy pillow for back pain?”
Searched Google, AI Overview
“pregnancy pillow”
Searched Google, AI Overview
“best pregnancy pillow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which pregnancy pillow brands do people search for most?
This chart shows how often people search Google for each pregnancy pillow brand by name. Each line represents a brand's share of searches for all five pregnancy pillow brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dreamgenii, Leachco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dreamgenii | Leachco | Boppy | Frida | Momcozy |
|---|---|---|---|---|---|
| Nov 2025 | 4.7% | 1.7% | 8.5% | 6.9% | 78.3% |
| Dec 2025 | 3.1% | 1.7% | 8.3% | 8.3% | 78.7% |
| Jan 2026 | 3.7% | 1.6% | 10.1% | 8% | 76.5% |
| Feb 2026 | 1.9% | 1.3% | 5.2% | 4.2% | 87.5% |
| Mar 2026 | 2.1% | 1.4% | 6.8% | 10.4% | 79.3% |
| Apr 2026 | 1.6% | 0.72% | 33.2% | 3.6% | 60.8% |
| May 2026 | 2.3% | 1.3% | 5.1% | 4.2% | 87.1% |
| Jun 2026 | 2.2% | 1.2% | 7.2% | 4.9% | 84.4% |
| Jul 2026 | 2.6% | 1.2% | 5.9% | 8.8% | 81.5% |
| Aug 2026 | 3.3% | 1.5% | 7.3% | 5.9% | 82.1% |
| Sep 2026 | 3.4% | 1.5% | 6.1% | 4.7% | 84.4% |
| Oct 2026 | 69.4% | 30.6% | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 4th to 1st | 69.4% | 590 | -18.1% | +66.1 pointsmoved from 4th to 1st | |
| 2, moved from 5th to 2nd | 30.6% | 260 | -18.8% | +29.1 pointsmoved from 5th to 2nd | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
69.4%
Moved from 4th to 1st. 590 estimated branded searches, -18.1% vs prior month. Share +66.1 points.
2.
Leachco30.6%
Moved from 5th to 2nd. 260 estimated branded searches, -18.8% vs prior month. Share +29.1 points.
—.
Boppy—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Frida—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.
Momcozy—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Momcozy sells other things too, so only its searches that name this product count here, like “momcozy pregnancy pillow”.
Which brand is most popular in search among pregnancy pillow brands worldwide?
5 brands
In October 2026, Dreamgenii was the most searched among pregnancy pillow brands worldwide, with an estimated 590 branded searches, 69.4% of all searches for the five tracked by the Brandwave Brand Demand Index. Leachco is in 2nd place, 38.8 percentage points behind at 30.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dreamgenii | 4.7% → 69.4% | 69.4%Oct 2026 | 1.6%Apr 2026 | 4th → 1st |
| Leachco | 1.7% → 30.6% | 30.6%Oct 2026 | 0.72%Apr 2026 | 5th → 2nd |
| Boppy | 8.5% → 6.1% | 33.2%Apr 2026 | 5.1%May 2026 | 2nd |
| Frida | 6.9% → 4.7% | 10.4%Mar 2026 | 3.6%Apr 2026 | 3rd |
| Momcozy | 78.3% → 84.4% | 87.5%Feb 2026 | 60.8%Apr 2026 | 1st |
Each finding as a sentence
- Across the 12 months ending October 2026, Dreamgenii’s share of searches among pregnancy pillow brands worldwide increased from 4.7% to 69.4%.
- Across the 12 months ending October 2026, Leachco’s share of searches among pregnancy pillow brands worldwide increased from 1.7% to 30.6%.
- Across the 11 months ending September 2026, Boppy’s share of searches among pregnancy pillow brands worldwide decreased from 8.5% to 6.1%.
- Across the 11 months ending September 2026, Frida’s share of searches among pregnancy pillow brands worldwide decreased from 6.9% to 4.7%.
- Across the 11 months ending September 2026, Momcozy’s share of searches among pregnancy pillow brands worldwide increased from 78.3% to 84.4%.
- Across the 12 months ending October 2026, Dreamgenii’s share of searches among pregnancy pillow brands worldwide peaked at 69.4% in October 2026 and was lowest at 1.6% in April 2026.
- Across the 12 months ending October 2026, Leachco’s share of searches among pregnancy pillow brands worldwide peaked at 30.6% in October 2026 and was lowest at 0.72% in April 2026.
- Across the 11 months ending September 2026, Boppy’s share of searches among pregnancy pillow brands worldwide peaked at 33.2% in April 2026 and was lowest at 5.1% in May 2026.
- Across the 11 months ending September 2026, Frida’s share of searches among pregnancy pillow brands worldwide peaked at 10.4% in March 2026 and was lowest at 3.6% in April 2026.
- Across the 11 months ending September 2026, Momcozy’s share of searches among pregnancy pillow brands worldwide peaked at 87.5% in February 2026 and was lowest at 60.8% in April 2026.
- Across the 12 months ending October 2026, Dreamgenii rose from 4th to 1st among pregnancy pillow brands worldwide.
- Across the 12 months ending October 2026, Leachco rose from 5th to 2nd among pregnancy pillow brands worldwide.
How did search popularity change for pregnancy pillow brands worldwide in October 2026?
5 changes
In October 2026, Dreamgenii gained share of searches among pregnancy pillow brands worldwide, from 3.4% to 69.4%.
In October 2026, Leachco gained share of searches among pregnancy pillow brands worldwide, from 1.5% to 30.6%.
Estimated monthly branded searches for Momcozy worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in October 2026.
Estimated monthly branded searches for Frida worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in October 2026.
Estimated monthly branded searches for Boppy worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in October 2026.
How are branded searches counted for pregnancy pillow brands?
5 search terms
Each brand's share of searches among pregnancy pillow brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Dreamgenii
1 branded search term
- dream genii pregnancy pillow
Leachco
1 branded search term
- leachco snoogle
Boppy
1 branded search term
- boppy pregnancy pillow
Frida
1 branded search term
- frida mom pregnancy pillow
Momcozy
1 branded search term
- momcozy pregnancy pillow
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