Brandwave

How popular isFrida?

In September 2026, people searched for Frida by name about 8,620 times worldwide, a 22.1% increase from 11 months earlier. When we asked both ChatGPT and Google AI Overviews about pregnancy pillow brands, Frida appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Frida is not measured in search this month and the fourth most recommended in the AI answers we collected.

  1. DreamgeniiShare of searches 69.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LeachcoShare of searches 30.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. BoppyShare of searches –Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. FridaShare of searches –Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. MomcozyShare of searches –Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top pregnancy pillow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frida was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frida is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Momcozy1st
  2. Boppy2nd
  3. Leachco3rd
  4. Frida4th
  5. Dreamgenii–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boppy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leachco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frida1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreamgenii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pregnancy pillow brands

5 answers

  • Asked ChatGPT

    “Which pregnancy pillow should I buy?”

    1. 1Momcozy
    2. 2Boppy

  • Asked ChatGPT

    “What are the best pregnancy pillow brands?”

    1. 1Momcozy
    2. 2Leachco
    3. 3Boppy
    4. 4Frida

  • Asked ChatGPT

    “What's the best pregnancy pillow for back pain?”

    1. 1Momcozy
    2. 2Leachco
    3. 3Boppy

  • Searched Google, AI Overview

    “pregnancy pillow”

    1. 1Momcozy

  • Searched Google, AI Overview

    “best pregnancy pillow”

    1. 1Momcozy
    2. 2Boppy

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Frida compared with other pregnancy pillow brands worldwide?

Frida against pregnancy pillow brands worldwide, by month

Share of searches by month for Dreamgenii, Leachco, Frida. The figures are in the table below the chart.

View monthly share of searches table
MonthDreamgeniiLeachcoBoppyFridaMomcozy
Nov 20254.7%1.7%8.5%6.9%78.3%
Dec 20253.1%1.7%8.3%8.3%78.7%
Jan 20263.7%1.6%10.1%8%76.5%
Feb 20261.9%1.3%5.2%4.2%87.5%
Mar 20262.1%1.4%6.8%10.4%79.3%
Apr 20261.6%0.72%33.2%3.6%60.8%
May 20262.3%1.3%5.1%4.2%87.1%
Jun 20262.2%1.2%7.2%4.9%84.4%
Jul 20262.6%1.2%5.9%8.8%81.5%
Aug 20263.3%1.5%7.3%5.9%82.1%
Sep 20263.4%1.5%6.1%4.7%84.4%
Oct 202669.4%30.6%———

  1. 1.Dreamgenii

    69.4%

    Moved from 4th to 1st. 590 estimated branded searches, -18.1% vs prior month. Share +66.1 points.

  2. 2.Leachco

    30.6%

    Moved from 5th to 2nd. 260 estimated branded searches, -18.8% vs prior month. Share +29.1 points.

  3. —.Boppy

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  4. —.Frida

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

  5. —.Momcozy

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Momcozy sells other things too, so only its searches that name this product count here, like “momcozy pregnancy pillow”.

Compare popularity between Frida and its closest rivals

Every comparison with Frida

13 comparisons

How has branded search demand for Frida changed worldwide over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Frida worldwide rose from 7.1K to 8.6K.
  • Across the 11 months ending September 2026, Frida’s share of searches among pregnancy pillow brands worldwide decreased from 6.9% to 4.7%.
  • Across the 11 months ending September 2026, Frida’s share of searches among pregnancy pillow brands worldwide peaked at 10.4% in March 2026 and was lowest at 3.6% in April 2026.

How did search popularity change for pregnancy pillow brands worldwide in October 2026?

5 changes

  1. In October 2026, Dreamgenii gained share of searches among pregnancy pillow brands worldwide, from 3.4% to 69.4%.

  2. In October 2026, Leachco gained share of searches among pregnancy pillow brands worldwide, from 1.5% to 30.6%.

  3. Estimated monthly branded searches for Momcozy worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in October 2026.

  4. Estimated monthly branded searches for Frida worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in October 2026.

  5. Estimated monthly branded searches for Boppy worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in October 2026.

How are Frida’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Frida’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frida baby
  • frida mom nipple balm
  • frida mom pregnancy pillow
  • frida thermometer
  • fridababy thermometer

Do you work for Frida? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Frida compete?

Frida is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Nipple cream brands5th of 60.42%Show ranking
Baby thermometers2nd of 532.7%Show ranking
Pregnancy pillow brands——Shown above
Creator with pink hair and a pink jacket

Is Frida your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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