Earth Mama vs Frida:Which is more popular?
In October 2026, Earth Mama had more branded searches than Frida among nipple cream brands worldwide. Earth Mama had about 14,800 branded searches, while Frida had 260. Earth Mama made up 24.1% of all nipple cream brand searches we track, and Frida accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about nipple cream brands, Earth Mama appeared in three of the four answers and Frida in none.
Who do people search for more?
Earth Mama, about 57 searches for every 1 for Frida
Who does AI mention more?
Earth Mama, mentioned in 3 of 4 answers, Frida in 0
Who does AI recommend more?
Earth Mama, the only one of the two named
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Top nipple cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Earth Mama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Frida did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lansinoh1st- Earth Mama2nd
Medela3rd
Motherlove4th
Frida–
Mother Earth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lansinoh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Earth Mama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Medela3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Motherlove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Frida0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mother Earth0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nipple cream brands
4 answers
Asked ChatGPT
“Which nipple cream brand should I buy?”
Asked ChatGPT
“What are the best nipple cream brands?”
Asked ChatGPT
“What's the best nipple cream brand for breastfeeding relief?”
Searched Google, AI Overview
“lanolin nipple cream”
Searched Google, AI Overview
“best nipple cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Earth Mama or Frida more popular in search?
This chart shows how often people search Google for Earth Mama and Frida by name. Each line represents a brand's share of searches for all six nipple cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Earth Mama, Frida. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lansinoh | Earth Mama | Medela | Motherlove | Frida | Mother Earth |
|---|---|---|---|---|---|---|
| Nov 2025 | 67.4% | 23.5% | 6.2% | 2.1% | 0.62% | 0.21% |
| Dec 2025 | 71.6% | 20.6% | 5.4% | 1.5% | 0.67% | 0.15% |
| Jan 2026 | 71.5% | 20.6% | 5.4% | 1.7% | 0.66% | 0.15% |
| Feb 2026 | 75% | 17.9% | 4.7% | 1.6% | 0.58% | 0.2% |
| Mar 2026 | 71.5% | 20.2% | 5.4% | 2% | 0.53% | 0.22% |
| Apr 2026 | 70.6% | 20.5% | 5.5% | 2.7% | 0.54% | 0.19% |
| May 2026 | 71.1% | 20.6% | 5.4% | 2.1% | 0.54% | 0.19% |
| Jun 2026 | 78.4% | 15.4% | 4.1% | 1.6% | 0.4% | 0.14% |
| Jul 2026 | 75.3% | 18% | 4.7% | 1.3% | 0.48% | 0.13% |
| Aug 2026 | 71.2% | 20.8% | 5.4% | 1.7% | 0.55% | 0.29% |
| Sep 2026 | 71.2% | 20.8% | 5.5% | 1.7% | 0.55% | 0.19% |
| Oct 2026 | 67.4% | 24.1% | 6.4% | 1.4% | 0.42% | 0.28% |
How has branded search for Earth Mama and Frida changed worldwide over the last 12 months?
3 findings
- Earth Mama was ahead of Frida in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Earth Mama’s share of searches among nipple cream brands worldwide moved from 23.5% to 24.1%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending October 2026, Frida’s share of searches among nipple cream brands worldwide moved from 0.62% to 0.42%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for nipple cream brands worldwide in October 2026?
1 change
In October 2026, Earth Mama gained share of searches among nipple cream brands worldwide, from 20.8% to 24.1%.
How are Earth Mama’s and Frida’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Earth Mama’s and Frida’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth Mama
1 branded search term
- earth mama nipple butter
Frida
1 branded search term
- frida mom nipple balm
Other head-to-heads among nipple cream brands
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