Nipple cream brands:Which are searched most?
In September 2026, Mother Earth was the most searched among nipple cream brands worldwide, with an estimated 110K branded searches and 85.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Mother Earth85.7%
Lansinoh11.5%
Medela2.8%
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Share of SearchLeaderboard
Compare the nipple cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mother Earth, Lansinoh, Medela. The figures are in the table below the chart.
View monthly share of search table
| Month | Mother Earth | Lansinoh | Medela |
|---|---|---|---|
| Oct 2025 | 85.7% | 11.5% | 2.8% |
| Nov 2025 | 88% | 9.7% | 2.3% |
| Dec 2025 | 88% | 9.6% | 2.3% |
| Jan 2026 | 83.5% | 13.7% | 2.7% |
| Feb 2026 | 88% | 9.6% | 2.3% |
| Mar 2026 | 85.7% | 11.5% | 2.8% |
| Apr 2026 | 88% | 9.6% | 2.3% |
| May 2026 | 88% | 9.6% | 2.3% |
| Jun 2026 | 85.7% | 11.5% | 2.8% |
| Jul 2026 | 88% | 9.6% | 2.3% |
| Aug 2026 | 86.2% | 11.6% | 2.3% |
| Sep 2026 | 85.7% | 11.5% | 2.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 110K | -18.5% | -0.5 points | |
| 2, held 2nd | 11.5% | 14.8K | -18.2% | 0 points | |
| 3, held 3rd | 2.8% | 3.6K | 0% | +0.5 points |
Compare search popularity between leading brands
Which brand is most popular in search among nipple cream brands worldwide?
3 brands
In September 2026, Mother Earth was the most searched among nipple cream brands worldwide, with an estimated 110K branded searches and 85.7% estimated Share of Search within this set. Lansinoh is in 2nd place, 74.1 percentage points behind at 11.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Mother Earth | 85.7% | 88%Dec 2025 | 83.5%Jan 2026 | 1st |
| Lansinoh | 11.5% | 13.7%Jan 2026 | 9.6%Dec 2025 | 2nd |
| Medela | 2.8% | 2.8%Jun 2026 | 2.3%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among nipple cream brands worldwide peaked at 88% in December 2025 and was lowest at 83.5% in January 2026.
- Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among nipple cream brands worldwide peaked at 13.7% in January 2026 and was lowest at 9.6% in December 2025.
- Across the 12 months ending September 2026, Mother Earth, Lansinoh and Medela held steady: their estimated Share of Search among nipple cream brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for nipple cream brands worldwide in September 2026?
3 changes
In September 2026, Medela gained estimated Share of Search among nipple cream brands worldwide, from 2.3% to 2.8%.
Estimated monthly branded searches for Mother Earth worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Lansinoh worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
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