Nipple cream brands:Which are searched most?
In September 2026, Medela was the most searched among nipple cream brands worldwide, with an estimated 275K branded searches and 53.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Medela53.8%
Lansinoh24.7%
Mother Earth21.5%
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Share of SearchLeaderboard
Compare the nipple cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medela, Lansinoh, Mother Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Medela | Lansinoh | Mother Earth |
|---|---|---|---|
| Oct 2025 | 55.5% | 20.1% | 24.5% |
| Nov 2025 | 49.3% | 22.3% | 28.4% |
| Dec 2025 | 53.5% | 20.5% | 26% |
| Jan 2026 | 56.5% | 21.7% | 21.9% |
| Feb 2026 | 54.4% | 20.2% | 25.4% |
| Mar 2026 | 52.7% | 23.1% | 24.1% |
| Apr 2026 | 52.2% | 23.1% | 24.7% |
| May 2026 | 52.2% | 23.1% | 24.7% |
| Jun 2026 | 51.4% | 26% | 22.7% |
| Jul 2026 | 50.9% | 23.7% | 25.4% |
| Aug 2026 | 50.6% | 24.2% | 25.2% |
| Sep 2026 | 53.8% | 24.7% | 21.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 275K | +1.4% | +3.2 points | |
| 2, moved from 3rd to 2nd | 24.7% | 126K | -2.7% | +0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.5% | 110K | -18.5% | -3.7 pointsmoved from 2nd to 3rd |
1.
Medela53.8%
Held 1st. 275K estimated branded searches, +1.4% vs prior month. Share +3.2 points.
2.
Lansinoh24.7%
Moved from 3rd to 2nd. 126K estimated branded searches, -2.7% vs prior month. Share +0.5 points.
21.5%
Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -3.7 points.
Compare search popularity between leading brands
Which brand is most popular in search among nipple cream brands worldwide?
3 brands
In September 2026, Medela was the most searched among nipple cream brands worldwide, with an estimated 275K branded searches and 53.8% estimated Share of Search within this set. Lansinoh is in 2nd place, 29.1 percentage points behind at 24.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Medela | 55.5% → 53.8% | 56.5%Jan 2026 | 49.3%Nov 2025 | 1st |
| Lansinoh | 20.1% → 24.7% | 26%Jun 2026 | 20.1%Oct 2025 | 3rd → 2nd |
| Mother Earth | 24.5% → 21.5% | 28.4%Nov 2025 | 21.5%Sep 2026 | 2nd → 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Medela’s estimated Share of Search among nipple cream brands worldwide decreased from 55.5% to 53.8%.
- Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among nipple cream brands worldwide increased from 20.1% to 24.7%.
- Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among nipple cream brands worldwide decreased from 24.5% to 21.5%.
- Across the 12 months ending September 2026, Medela’s estimated Share of Search among nipple cream brands worldwide peaked at 56.5% in January 2026 and was lowest at 49.3% in November 2025.
- Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among nipple cream brands worldwide peaked at 26% in June 2026 and was lowest at 20.1% in October 2025.
- Across the 12 months ending September 2026, Mother Earth’s estimated Share of Search among nipple cream brands worldwide peaked at 28.4% in November 2025 and was lowest at 21.5% in September 2026.
- Across the 12 months ending September 2026, Lansinoh rose from 3rd to 2nd among nipple cream brands worldwide.
- Across the 12 months ending September 2026, Mother Earth fell from 2nd to 3rd among nipple cream brands worldwide.
How did search popularity change for nipple cream brands worldwide in September 2026?
3 changes
In September 2026, Medela gained estimated Share of Search among nipple cream brands worldwide, from 50.6% to 53.8%.
In September 2026, Mother Earth lost estimated Share of Search among nipple cream brands worldwide, from 25.2% to 21.5%.
In September 2026, Lansinoh rose from 3rd to 2nd among nipple cream brands worldwide.
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