Brandwave

How popular isFrida?

In September 2026, people searched for Frida by name about 8,620 times worldwide, a 22.1% increase from 11 months earlier. These searches made up 0.42% of all global nipple cream brand searches, placing Frida fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about nipple cream brands, Frida did not appear in any of the answers.

Search and AI answers in October 2026

Frida is the fifth most searched of 6 competitors and not named in the AI answers we collected.

  1. LansinohShare of searches 67.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Earth MamaShare of searches 24.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. MedelaShare of searches 6.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. MotherloveShare of searches 1.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. FridaShare of searches 0.42%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top nipple cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Frida did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lansinoh1st
  2. Earth Mama2nd
  3. Medela3rd
  4. Motherlove4th
  5. Frida–
  6. Mother Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lansinoh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Earth Mama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Medela3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Motherlove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frida0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mother Earth0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nipple cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Frida compared with other nipple cream brands worldwide?

Frida against nipple cream brands worldwide, by month

Share of searches by month for Lansinoh, Earth Mama, Medela, Frida. The figures are in the table below the chart.

View monthly share of searches table
MonthLansinohEarth MamaMedelaMotherloveFridaMother Earth
Nov 202567.4%23.5%6.2%2.1%0.62%0.21%
Dec 202571.6%20.6%5.4%1.5%0.67%0.15%
Jan 202671.5%20.6%5.4%1.7%0.66%0.15%
Feb 202675%17.9%4.7%1.6%0.58%0.2%
Mar 202671.5%20.2%5.4%2%0.53%0.22%
Apr 202670.6%20.5%5.5%2.7%0.54%0.19%
May 202671.1%20.6%5.4%2.1%0.54%0.19%
Jun 202678.4%15.4%4.1%1.6%0.4%0.14%
Jul 202675.3%18%4.7%1.3%0.48%0.13%
Aug 202671.2%20.8%5.4%1.7%0.55%0.29%
Sep 202671.2%20.8%5.5%1.7%0.55%0.19%
Oct 202667.4%24.1%6.4%1.4%0.42%0.28%

  1. 1.Lansinoh

    67.4%

    Held 1st. 41.5K estimated branded searches, 0% vs prior month. Share -3.8 points.

  2. 2.Earth Mama

    24.1%

    Held 2nd. 14.8K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Medela

    6.4%

    Held 3rd. 3.9K estimated branded searches, +21.7% vs prior month. Share +0.8 points.

  4. 4.Motherlove

    1.4%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share -0.3 points.

  5. 5.Frida

    0.42%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.Mother Earth

    0.28%

    Held 6th. 170 estimated branded searches, +54.5% vs prior month. Share +0.1 points.

Lansinoh and Medela sell other things too, so only their searches that name this product count here, like “lansinoh nipple balm”.

Compare popularity between Frida and its closest rivals

Every comparison with Frida

13 comparisons

How has branded search demand for Frida changed worldwide over the last 12 months?

2 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Frida worldwide rose from 7.1K to 8.6K.
  • Across the 12 months ending October 2026, Frida’s share of searches among nipple cream brands worldwide held steady, from 0.62% to 0.42%.

How did search popularity change for nipple cream brands worldwide in October 2026?

4 changes

  1. In October 2026, Earth Mama gained share of searches among nipple cream brands worldwide, from 20.8% to 24.1%.

  2. In October 2026, Medela gained share of searches among nipple cream brands worldwide, from 5.5% to 6.4%.

  3. In October 2026, Lansinoh lost share of searches among nipple cream brands worldwide, from 71.2% to 67.4%.

  4. Estimated monthly branded searches for Mother Earth worldwide rose 88.9% over 12 measured months, from 90 to 170 in October 2026.

How are Frida’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Frida’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frida baby
  • frida mom nipple balm
  • frida mom pregnancy pillow
  • frida thermometer
  • fridababy thermometer

Do you work for Frida? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Frida compete?

Frida is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Nipple cream brands5th of 60.42%Shown above
Baby thermometers2nd of 532.7%Show ranking
Pregnancy pillow brands——Show ranking
Creator with pink hair and a pink jacket

Is Frida your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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