Frida vs Medela:Which is more popular?
In October 2026, Medela had more branded searches than Frida among nipple cream brands worldwide. Medela had about 3,920 branded searches, while Frida had 260. Medela made up 6.4% of all nipple cream brand searches we track, and Frida accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about nipple cream brands, Medela appeared in three of the four answers and Frida in none.
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Top nipple cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Medela was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Frida did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lansinoh1st
Earth Mama2nd
Medela3rd
Motherlove4th
Frida–
Mother Earth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lansinoh4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Earth Mama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Medela3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Motherlove1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Frida0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mother Earth0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nipple cream brands
4 answers
Asked ChatGPT
“Which nipple cream brand should I buy?”
Asked ChatGPT
“What are the best nipple cream brands?”
Asked ChatGPT
“What's the best nipple cream brand for breastfeeding relief?”
Searched Google, AI Overview
“lanolin nipple cream”
Searched Google, AI Overview
“best nipple cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Frida or Medela more popular in search?
This chart shows how often people search Google for Frida and Medela by name. Each line represents a brand's share of searches for all six nipple cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Medela, Frida. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lansinoh | Earth Mama | Medela | Motherlove | Frida | Mother Earth |
|---|---|---|---|---|---|---|
| Nov 2025 | 67.4% | 23.5% | 6.2% | 2.1% | 0.62% | 0.21% |
| Dec 2025 | 71.6% | 20.6% | 5.4% | 1.5% | 0.67% | 0.15% |
| Jan 2026 | 71.5% | 20.6% | 5.4% | 1.7% | 0.66% | 0.15% |
| Feb 2026 | 75% | 17.9% | 4.7% | 1.6% | 0.58% | 0.2% |
| Mar 2026 | 71.5% | 20.2% | 5.4% | 2% | 0.53% | 0.22% |
| Apr 2026 | 70.6% | 20.5% | 5.5% | 2.7% | 0.54% | 0.19% |
| May 2026 | 71.1% | 20.6% | 5.4% | 2.1% | 0.54% | 0.19% |
| Jun 2026 | 78.4% | 15.4% | 4.1% | 1.6% | 0.4% | 0.14% |
| Jul 2026 | 75.3% | 18% | 4.7% | 1.3% | 0.48% | 0.13% |
| Aug 2026 | 71.2% | 20.8% | 5.4% | 1.7% | 0.55% | 0.29% |
| Sep 2026 | 71.2% | 20.8% | 5.5% | 1.7% | 0.55% | 0.19% |
| Oct 2026 | 67.4% | 24.1% | 6.4% | 1.4% | 0.42% | 0.28% |
Medela sells other things too, so only its searches that name this product count here, like “medela nipple balm”.
How has branded search for Frida and Medela changed worldwide over the last 12 months?
3 findings
- Medela was ahead of Frida in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Frida’s share of searches among nipple cream brands worldwide moved from 0.62% to 0.42%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending October 2026, Medela’s share of searches among nipple cream brands worldwide moved from 6.2% to 6.4%, and its estimated monthly branded searches moved from 2.6K to 3.9K.
How did search popularity change for nipple cream brands worldwide in October 2026?
1 change
In October 2026, Medela gained share of searches among nipple cream brands worldwide, from 5.5% to 6.4%.
How are Frida’s and Medela’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Frida’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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