How popular isMedela in search?
In August 2026, there were an estimated 278K branded searches for Medela worldwide which is down 11.7% over the last 11 months. Medela holds 22.4% estimated Share of Search among wearable breast pump brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which wearable breast pump brands compete with Medela?
Share of Search by month for Momcozy, Medela, Lansinoh, Elvie. The figures are in the table below the chart.
View monthly share of search table
| Month | Momcozy | Medela | Lansinoh | Elvie | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 27.2% | 9.6% | 11.1% | 3% |
| Nov 2025 | 53.9% | 24.1% | 10.6% | 8.7% | 2.6% |
| Dec 2025 | 51.5% | 27.3% | 10.2% | 8.2% | 2.8% |
| Jan 2026 | 51.3% | 27.4% | 10.3% | 8.1% | 2.9% |
| Feb 2026 | 52% | 28% | 10.1% | 7.4% | 2.6% |
| Mar 2026 | 53.8% | 25.6% | 11% | 7.2% | 2.3% |
| Apr 2026 | 54.5% | 25.4% | 11% | 7% | 2.2% |
| May 2026 | 55% | 25.3% | 10.9% | 6.5% | 2.2% |
| Jun 2026 | 56.9% | 22.9% | 11.3% | 6.8% | 2% |
| Jul 2026 | 59.6% | 22.5% | 10.3% | 5.7% | 1.9% |
| Aug 2026 | 59.8% | 22.4% | 10.5% | 5.5% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 741K | +1.5% | +0.2 points | |
| 2, held 2nd | 22.4% | 278K | +0.49% | -0.1 points | |
| 3, held 3rd | 10.5% | 130K | +2.6% | +0.2 points | |
| 4, held 4th | 5.5% | 67.8K | -2.8% | -0.2 points | |
| 5, held 5th | 1.8% | 22.8K | +0.26% | 0 points |
1.
Momcozy59.8%
held 1st · 741K estimated branded searches · +1.5% vs prior month · +0.2 points
2.
Medela22.4%
held 2nd · 278K estimated branded searches · +0.49% vs prior month · -0.1 points
3.
Lansinoh10.5%
held 3rd · 130K estimated branded searches · +2.6% vs prior month · +0.2 points
4.
Elvie5.5%
held 4th · 67.8K estimated branded searches · -2.8% vs prior month · -0.2 points
5.
Willow1.8%
held 5th · 22.8K estimated branded searches · +0.26% vs prior month · 0 points
Compare search popularity between Medela and its closest rivals
How has branded search demand for Medela changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Medela worldwide fell from 314K to 278K.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among wearable breast pump brands worldwide decreased from 27.2% to 22.4%.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among wearable breast pump brands worldwide peaked at 28% in February 2026 and was lowest at 22.4% in August 2026.
How did search popularity change for wearable breast pump brands worldwide in August 2026?
5 changes
Momcozy’s estimated Share of Search among wearable breast pump brands worldwide has gained ground for 3 months in a row, from 55% to 59.8% in August 2026.
Medela’s estimated Share of Search among wearable breast pump brands worldwide has lost ground for 3 months in a row, from 25.3% to 22.4% in August 2026.
Estimated monthly branded searches for Lansinoh worldwide rose 16.9% over 11 measured months, from 111K to 130K in August 2026.
Estimated monthly branded searches for Elvie worldwide fell 47.4% over 11 measured months, from 129K to 67.8K in August 2026.
Estimated monthly branded searches for Willow worldwide fell 33.8% over 11 measured months, from 34.4K to 22.8K in August 2026.
How is Medela measured?
Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- breast pump medela
- medela
- medela breast pump
- medela com
- medela freestyle
- medela hands free
- medela swing maxi
- medela symphony
- medela wearable pump
- wearable pump medela
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Is Medela your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.