Brandwave

How popular isMedela in search?

In September 2026, there were an estimated 275K branded searches for Medela worldwide which is down 10.3% over the last 12 months. Medela holds 1.9% estimated Share of Search among pump bag brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Spectra97%
  2. Medela1.9%
  3. Momcozy0.98%
  4. Elvie0.2%
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Which pump bag brands compete with Medela?

Medela against pump bag brands worldwide, by month

Share of Search by month for Spectra, Medela. The figures are in the table below the chart.

View monthly share of search table
MonthSpectraMedelaMomcozyElvie
Oct 202596.3%2.5%0.9%0.27%
Nov 202596.4%2.4%0.88%0.26%
Dec 202596.7%2.2%0.79%0.29%
Jan 202696.8%2.2%0.8%0.24%
Feb 202697%1.9%0.87%0.21%
Mar 202697.1%2%0.72%0.22%
Apr 202697.1%1.8%0.82%0.2%
May 202697.1%1.8%0.82%0.2%
Jun 202697.1%1.8%0.82%0.2%
Jul 202697.4%1.7%0.75%0.12%
Aug 202697.1%1.8%0.95%0.19%
Sep 202697%1.9%0.98%0.2%

  1. 1.Spectra

    97%

    Held 1st. 188K estimated branded searches, -3.2% vs prior month. Share -0.1 points.

  2. 2.Medela

    1.9%

    Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Momcozy

    0.98%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Elvie

    0.2%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Medela and its closest rivals

Every comparison with Medela

How has branded search demand for Medela changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Medela worldwide fell from 306K to 275K.
  • Across the 12 months ending September 2026, Medela’s estimated Share of Search among pump bag brands worldwide decreased from 2.5% to 1.9%.

How did search popularity change for pump bag brands worldwide in September 2026?

  1. Estimated monthly branded searches for Momcozy worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Spectra worldwide rose 10.2% over 12 measured months, from 171K to 188K in September 2026.

  3. Estimated monthly branded searches for Elvie worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  4. Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does Medela compete?

Medela is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wearable breast pump brands2nd of 528%Show ranking
Baby bottle brands6th of 60.45%Show ranking
Breast pads brands6th of 60.62%Show ranking
Milk warmer brands3rd of 30.74%Show ranking
Breast pump brands5th of 60.97%Show ranking
Pump bag brands2nd of 41.9%Shown above
Nipple cream brands3rd of 32.8%Show ranking

How is Medela measured?

Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • breast pump medela
  • medela
  • medela breast pump
  • medela freestyle
  • medela swing maxi
  • medela symphony
  • medela wearable pump
  • wearable pump medela

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How the Brand Demand Index is measured

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