How popular isMedela in search?
In September 2026, there were an estimated 275K branded searches for Medela worldwide which is down 10.3% over the last 12 months. Medela holds 2.8% estimated Share of Search among nipple cream brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Mother Earth85.7%
Lansinoh11.5%
Medela2.8%
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Which nipple cream brands compete with Medela?
Share of Search by month for Mother Earth, Lansinoh, Medela. The figures are in the table below the chart.
View monthly share of search table
| Month | Mother Earth | Lansinoh | Medela |
|---|---|---|---|
| Oct 2025 | 85.7% | 11.5% | 2.8% |
| Nov 2025 | 88% | 9.7% | 2.3% |
| Dec 2025 | 88% | 9.6% | 2.3% |
| Jan 2026 | 83.5% | 13.7% | 2.7% |
| Feb 2026 | 88% | 9.6% | 2.3% |
| Mar 2026 | 85.7% | 11.5% | 2.8% |
| Apr 2026 | 88% | 9.6% | 2.3% |
| May 2026 | 88% | 9.6% | 2.3% |
| Jun 2026 | 85.7% | 11.5% | 2.8% |
| Jul 2026 | 88% | 9.6% | 2.3% |
| Aug 2026 | 86.2% | 11.6% | 2.3% |
| Sep 2026 | 85.7% | 11.5% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 110K | -18.5% | -0.5 points | |
| 2, held 2nd | 11.5% | 14.8K | -18.2% | 0 points | |
| 3, held 3rd | 2.8% | 3.6K | 0% | +0.5 points |
Compare search popularity between Medela and its closest rivals
How has branded search demand for Medela changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Medela worldwide fell from 306K to 275K.
- Across the 12 months ending September 2026, Medela’s estimated Share of Search among nipple cream brands worldwide held steady at 2.8%.
How did search popularity change for nipple cream brands worldwide in September 2026?
3 changes
In September 2026, Medela gained estimated Share of Search among nipple cream brands worldwide, from 2.3% to 2.8%.
Estimated monthly branded searches for Mother Earth worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Lansinoh worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Where does Medela compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wearable breast pump brands | 2nd of 5 | 28% | Show ranking |
| Baby bottle brands | 6th of 6 | 0.45% | Show ranking |
| Breast pads brands | 6th of 6 | 0.62% | Show ranking |
| Milk warmer brands | 3rd of 3 | 0.74% | Show ranking |
| Breast pump brands | 5th of 6 | 0.97% | Show ranking |
| Pump bag brands | 2nd of 4 | 1.9% | Show ranking |
| Nipple cream brands | 3rd of 3 | 2.8% | Shown above |
How is Medela measured?
Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- breast pump medela
- medela
- medela breast pump
- medela freestyle
- medela swing maxi
- medela symphony
- medela wearable pump
- wearable pump medela
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Is Medela your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.