Medela vs Sarah Wells Bags:Which is searched more?
In September 2026, Medela had more branded searches than Sarah Wells Bags among pump bag brands worldwide. Medela had about 3,600 branded searches, while Sarah Wells Bags had 1,600. Medela made up 1.8% of all pump bag brand searches we track, and Sarah Wells Bags accounted for 0.81%. These are worldwide searches for English-language branded terms.
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Is Medela or Sarah Wells Bags more popular in search?
Compare the pump bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Medela, Sarah Wells Bags. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spectra | Medela | Kiinde | Momcozy | Sarah Wells Bags | Elvie |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.4% | 2.4% | 1.3% | 0.88% | 0.72% | 0.26% |
| Nov 2025 | 93.3% | 2.3% | 1.3% | 0.85% | 1.9% | 0.26% |
| Dec 2025 | 94.9% | 2.1% | 1.1% | 0.77% | 0.77% | 0.29% |
| Jan 2026 | 94.7% | 2.1% | 1.2% | 0.78% | 0.93% | 0.23% |
| Feb 2026 | 93.3% | 1.9% | 0.99% | 0.83% | 2.8% | 0.2% |
| Mar 2026 | 95.4% | 2% | 1.1% | 0.71% | 0.71% | 0.21% |
| Apr 2026 | 95.4% | 1.8% | 0.95% | 0.8% | 0.8% | 0.2% |
| May 2026 | 95.4% | 1.8% | 0.95% | 0.8% | 0.8% | 0.2% |
| Jun 2026 | 95.4% | 1.8% | 0.95% | 0.8% | 0.8% | 0.2% |
| Jul 2026 | 95.7% | 1.7% | 1.1% | 0.74% | 0.74% | 0.12% |
| Aug 2026 | 95.2% | 1.8% | 1.2% | 0.93% | 0.78% | 0.19% |
| Sep 2026 | 95% | 1.8% | 1.2% | 0.96% | 0.81% | 0.2% |
How has the Medela and Sarah Wells Bags comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Sarah Wells Bags took it in February 2026, Medela took it in March 2026.
- Across the 12 months ending September 2026, Medela’s share of searches among pump bag brands worldwide moved from 2.4% to 1.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Sarah Wells Bags’ share of searches among pump bag brands worldwide moved from 0.72% to 0.81%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for pump bag brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Sarah Wells Bags worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Medela’s and Sarah Wells Bags’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Medela
1 branded search term
- breast pump medela
Sarah Wells Bags
1 branded search term
- sarah wells bags

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