How popular isSarah Wells Bags?
In September 2026, people searched for Sarah Wells Bags by name about 1,600 times worldwide, a 23.1% increase from the previous year. These searches made up 0.81% of all global pump bag brand searches, placing Sarah Wells Bags fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about pump bag brands, Sarah Wells Bags appeared in four of the five answers and was the most recommended of the six.
Sarah Wells Bags is the fifth most searched of 6 competitors and the most recommended in AI answers.
SpectraShare of searches 95%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MedelaShare of searches 1.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd- KiindeShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
MomcozyShare of searches 0.96%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th- Sarah Wells BagsShare of searches 0.81%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top pump bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sarah Wells Bags was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sarah Wells Bags is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spectra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Momcozy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medela4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sarah Wells Bags4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elvie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kiinde2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pump bag brands
5 answers
Asked ChatGPT
“Which pump bag brand should I buy?”
Asked ChatGPT
“What are the best pump bag brands?”
Asked ChatGPT
“What's the best pump bag brand for expressing milk?”
Searched Google, AI Overview
“breast pump bag”
Searched Google, AI Overview
“breast pump travel bag”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pump bag brands compete with Sarah Wells Bags?
Share of searches by month for Spectra, Sarah Wells Bags. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spectra | Medela | Kiinde | Momcozy | Sarah Wells Bags | Elvie |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.4% | 2.4% | 1.3% | 0.88% | 0.72% | 0.26% |
| Nov 2025 | 93.3% | 2.3% | 1.3% | 0.85% | 1.9% | 0.26% |
| Dec 2025 | 94.9% | 2.1% | 1.1% | 0.77% | 0.77% | 0.29% |
| Jan 2026 | 94.7% | 2.1% | 1.2% | 0.78% | 0.93% | 0.23% |
| Feb 2026 | 93.3% | 1.9% | 0.99% | 0.83% | 2.8% | 0.2% |
| Mar 2026 | 95.4% | 2% | 1.1% | 0.71% | 0.71% | 0.21% |
| Apr 2026 | 95.4% | 1.8% | 0.95% | 0.8% | 0.8% | 0.2% |
| May 2026 | 95.4% | 1.8% | 0.95% | 0.8% | 0.8% | 0.2% |
| Jun 2026 | 95.4% | 1.8% | 0.95% | 0.8% | 0.8% | 0.2% |
| Jul 2026 | 95.7% | 1.7% | 1.1% | 0.74% | 0.74% | 0.12% |
| Aug 2026 | 95.2% | 1.8% | 1.2% | 0.93% | 0.78% | 0.19% |
| Sep 2026 | 95% | 1.8% | 1.2% | 0.96% | 0.81% | 0.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95% | 188K | -3.2% | -0.2 points | |
| 2, held 2nd | 1.8% | 3.6K | 0% | +0.1 points | |
| 3, held 3rd | 1.2% | 2.4K | 0% | 0 points | |
| 4, held 4th | 0.96% | 1.9K | 0% | 0 points | |
| 5, held 5th | 0.81% | 1.6K | 0% | 0 points | |
| 6, held 6th | 0.2% | 390 | 0% | 0 points |
1.
Spectra95%
Held 1st. 188K estimated branded searches, -3.2% vs prior month. Share -0.2 points.
2.
Medela1.8%
Held 2nd. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.Kiinde
1.2%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Momcozy0.96%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.81%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Elvie0.2%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Sarah Wells Bags and its closest rivals
Every comparison with Sarah Wells Bags
5 comparisons
How has branded search demand for Sarah Wells Bags changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sarah Wells Bags worldwide rose from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Sarah Wells Bags’ share of searches among pump bag brands worldwide peaked at 2.8% in February 2026 and was lowest at 0.71% in March 2026.
How did search popularity change for pump bag brands worldwide in September 2026?
5 changes
Estimated monthly branded searches for Sarah Wells Bags worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

Estimated monthly branded searches for Momcozy worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

Estimated monthly branded searches for Spectra worldwide rose 10.2% over 12 measured months, from 171K to 188K in September 2026.

Estimated monthly branded searches for Elvie worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are Sarah Wells Bags’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sarah Wells Bags’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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