Brandwave

How popular isSpectra in search?

In September 2026, there were an estimated 188K branded searches for Spectra worldwide which is up 10.2% over the last 12 months. Spectra holds 18.4% estimated Share of Search among pump bag brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Momcozy48.6%
  2. Medela26.9%
  3. Spectra18.4%
  4. Elvie6.1%
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Which pump bag brands compete with Spectra?

Spectra against pump bag brands worldwide, by month

Share of Search by month for Momcozy, Medela, Spectra, Elvie. The figures are in the table below the chart.

View monthly share of search table
MonthMomcozyMedelaSpectraElvie
Oct 202540.5%30.5%17%12%
Nov 202547.1%27.2%16.6%9.1%
Dec 202544%30.1%17.3%8.6%
Jan 202643.8%30.6%17.1%8.5%
Feb 202643%30.6%19%7.5%
Mar 202645.2%27.5%20.1%7.2%
Apr 202646.8%27.6%18.4%7.1%
May 202647%27.8%18.5%6.7%
Jun 202648.7%25.1%19.2%6.9%
Jul 202651.6%24.1%18.5%5.7%
Aug 202652.8%24.2%17.4%5.6%
Sep 202648.6%26.9%18.4%6.1%

  1. 1.Momcozy

    48.6%

    Held 1st. 497K estimated branded searches, -15.8% vs prior month. Share -4.2 points.

  2. 2.Medela

    26.9%

    Held 2nd. 275K estimated branded searches, +1.4% vs prior month. Share +2.6 points.

  3. 3.Spectra

    18.4%

    Held 3rd. 188K estimated branded searches, -3.2% vs prior month. Share +1 points.

  4. 4.Elvie

    6.1%

    Held 4th. 62.3K estimated branded searches, -0.14% vs prior month. Share +0.5 points.

Compare search popularity between Spectra and its closest rivals

Every comparison with Spectra

How has branded search demand for Spectra changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Spectra worldwide rose from 171K to 188K.
  • Across the 12 months ending September 2026, Spectra’s estimated Share of Search among pump bag brands worldwide increased from 17% to 18.4%.
  • Across the 12 months ending September 2026, Spectra’s estimated Share of Search among pump bag brands worldwide peaked at 20.1% in March 2026 and was lowest at 16.6% in November 2025.

How did search popularity change for pump bag brands worldwide in September 2026?

  1. In September 2026, Medela gained estimated Share of Search among pump bag brands worldwide, from 24.2% to 26.9%.

  2. In September 2026, Spectra gained estimated Share of Search among pump bag brands worldwide, from 17.4% to 18.4%.

  3. In September 2026, Elvie gained estimated Share of Search among pump bag brands worldwide, from 5.6% to 6.1%.

  4. In September 2026, Momcozy lost estimated Share of Search among pump bag brands worldwide, from 52.8% to 48.6%.

Where does Spectra compete?

Spectra is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pump bag brands3rd of 418.4%Shown above
Breast pump brands3rd of 625.1%Show ranking

How is Spectra measured?

Brandwave collects information about searches that people make online using Spectra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • spectra bag
  • spectra breast pump
  • spectra pump
  • spectra pump bag
  • spectra s1

Do you work for Spectra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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