Brandwave

How popular isPhilips Avent in search?

In August 2026, there were an estimated 33.1K branded searches for Philips Avent worldwide which held steady over the last 11 months. Philips Avent holds 7.4% estimated Share of Search among breast pump brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Medela62.3%
  2. Elvie15.2%
  3. Spectra13.6%
  4. Philips Avent7.4%
  5. Willow1.5%
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Which breast pump brands compete with Philips Avent?

Philips Avent against breast pump brands worldwide, by month

Share of Search by month for Medela, Elvie, Spectra, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthMedelaElvieSpectraPhilips AventWillow
Oct 202558.2%23.8%11.2%6.1%0.67%
Nov 202559%21.3%12.1%6.6%0.88%
Dec 202562.3%18.8%10.8%7.2%0.79%
Jan 202662.7%18.5%10.7%7.1%0.95%
Feb 202663.9%16.8%10.7%7.2%1.4%
Mar 202661.9%17.5%12.4%6.8%1.4%
Apr 202661.9%17.1%12.8%7%1.1%
May 202662.7%16%13%7.1%1.2%
Jun 202659.5%17.6%14.1%7.7%1%
Jul 202659.9%15.1%16%7.2%1.8%
Aug 202662.3%15.2%13.6%7.4%1.5%
Sep 2026—————

  1. 1.Medela

    62.3%

    Held 1st. 278K estimated branded searches, +0.49% vs prior month. Share +2.4 points.

  2. 2.Elvie

    15.2%

    Moved from 3rd to 2nd. 67.8K estimated branded searches, -2.8% vs prior month. Share +0.1 points.

  3. 3.Spectra

    13.6%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Philips Avent

    7.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Willow

    1.5%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between Philips Avent and its closest rivals

How has branded search demand for Philips Avent changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide increased from 6.1% to 7.4%.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide peaked at 7.7% in June 2026 and was lowest at 6.1% in October 2025.

How did search popularity change for breast pump brands worldwide in August 2026?

  1. In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%.

  2. In August 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 16% to 13.6%.

  3. In August 2026, Elvie rose from 3rd to 2nd among breast pump brands worldwide.

  4. Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

Where does Philips Avent compete?

Philips Avent is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers5th of 63.3%Show ranking
Baby food makers4th of 64.3%Show ranking
Sippy cups3rd of 65.7%Show ranking
Baby bottle brands4th of 56.4%Show ranking
Breast pump brands4th of 57.4%Shown above

How is Philips Avent measured?

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avent bottles

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare and Philips, owned by the same company, worldwide.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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