How popular isPhilips Avent?
In September 2026, people searched for Philips Avent by name about 198,000 times worldwide, about the same as the previous year. These searches made up 20.6% of all global baby bottle warmer brand searches, placing Philips Avent third out of five brands. When we asked both ChatGPT and Google AI Overviews about baby bottle warmer brands, Philips Avent appeared in three of the five answers and was the second most recommended of the five.
Philips Avent is the third most searched of 5 competitors and the second most recommended in AI answers.
Baby BrezzaShare of searches 37.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Tommee TippeeShare of searches 35.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Philips AventShare of searches 20.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Dr. Brown'sShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PigeonShare of searches 0.82%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top baby bottle warmer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Avent is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Baby Brezza4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Brown's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tommee Tippee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bottle warmer brands
5 answers
Asked ChatGPT
“Which baby bottle warmer brand should I buy?”
Asked ChatGPT
“What are the best baby bottle warmer brands?”
Asked ChatGPT
“What's the best baby bottle warmer brand for quick warming at night?”
Searched Google, AI Overview
“portable bottle warmer”
Searched Google, AI Overview
“instant bottle warmer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which baby bottle warmer brands compete with Philips Avent?
Share of searches by month for Baby Brezza, Tommee Tippee, Philips Avent, Dr. Brown's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baby Brezza | Tommee Tippee | Philips Avent | Dr. Brown's | Pigeon |
|---|---|---|---|---|---|
| Oct 2025 | 44% | 31.5% | 19.7% | 4.1% | 0.74% |
| Nov 2025 | 44% | 31.5% | 19.7% | 4.1% | 0.72% |
| Dec 2025 | 42.5% | 32.9% | 19.1% | 4.8% | 0.78% |
| Jan 2026 | 42.5% | 33% | 19.1% | 4.8% | 0.7% |
| Feb 2026 | 42.3% | 32.1% | 19% | 5.8% | 0.8% |
| Mar 2026 | 38.3% | 33.5% | 21% | 6.4% | 0.8% |
| Apr 2026 | 40.3% | 31.2% | 22.1% | 5.5% | 0.87% |
| May 2026 | 40.7% | 31.6% | 22.3% | 4.6% | 0.79% |
| Jun 2026 | 39.1% | 34.2% | 21.4% | 4.4% | 0.85% |
| Jul 2026 | 37.9% | 35.3% | 20.8% | 5.2% | 0.83% |
| Aug 2026 | 37.4% | 36.2% | 20.5% | 5.1% | 0.82% |
| Sep 2026 | 37.7% | 35.7% | 20.6% | 5.1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 301K | 0% | +0.3 points | |
| 2, held 2nd | 35.7% | 286K | -2.1% | -0.5 points | |
| 3, held 3rd | 20.6% | 165K | 0% | +0.2 points | |
| 4, held 4th | 5.1% | 41.1K | -0.07% | 0 points | |
| 5, held 5th | 0.82% | 6.6K | 0% | 0 points |
37.7%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.3 points.
35.7%
Held 2nd. 286K estimated branded searches, -2.1% vs prior month. Share -0.5 points.
20.6%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.1%
Held 4th. 41.1K estimated branded searches, -0.07% vs prior month. Share 0 points.
5.
Pigeon0.82%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Philips Avent and its closest rivals
Every comparison with Philips Avent
22 comparisons
- Baby Brezza vs Philips Avent
- NutriBullet vs Philips Avent
- Philips Avent vs Tommee Tippee
- Momcozy vs Philips Avent
- Philips Avent vs Spectra
- MAM vs Philips Avent
- NUK vs Philips Avent
- Babymoov vs Philips Avent
- Dr. Brown's vs Philips Avent
- Beaba vs Philips Avent
- Haakaa vs Philips Avent
- Munchkin vs Philips Avent
- Nuby vs Philips Avent
- Lansinoh vs Philips Avent
- Papablic vs Philips Avent
- Philips Avent vs Willow
- Philips Avent vs Pigeon
- Philips Avent vs Zak Designs
- Medela vs Philips Avent
- Chicco vs Philips Avent
- Elvie vs Philips Avent
- Philips Avent vs Sage Spoonfuls
How has branded search demand for Philips Avent changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among baby bottle warmer brands worldwide increased from 19.7% to 20.6%.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among baby bottle warmer brands worldwide peaked at 22.3% in May 2026 and was lowest at 19% in February 2026.
How did search popularity change for baby bottle warmer brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.
Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are Philips Avent’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- avent bottles
- philips avent
Who owns Philips Avent?
Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Lumea, Philips Norelco and Philips Respironics, owned by the same company, worldwide.
Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Philips Avent compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Steamer blender brands | 4th of 6 | 13.8% | Show ranking |
| Baby steriliser brands | 4th of 7 | 14% | Show ranking |
| Bottle sterilisers | 3rd of 6 | 21% | Show ranking |
| Baby bottle warmer brands | 3rd of 5 | 20.6% | Shown above |
| Baby bottle brands | 2nd of 6 | 27.6% | Show ranking |
| Sippy cups | 2nd of 6 | 30.5% | Show ranking |
| Baby dummy brands | 2nd of 5 | 30.7% | Show ranking |
| Baby food makers | 2nd of 6 | 33.9% | Show ranking |
| Breast pads brands | 2nd of 6 | 34% | Show ranking |
| Milk warmer brands | 2nd of 3 | 40.6% | Show ranking |
| Breast pump brands | 2nd of 5 | 45.3% | Show ranking |
Is Philips Avent your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.