Brandwave

How popular isPhilips Avent?

In September 2026, people searched for Philips Avent by name about 198,000 times worldwide, about the same as the previous year. These searches made up 14% of all global baby steriliser brand searches, placing Philips Avent fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about baby steriliser brands, Philips Avent appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Philips Avent is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. MomcozyShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Baby BrezzaShare of searches 25.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Tommee TippeeShare of searches 24.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. Philips AventShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Dr. Brown'sShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top baby steriliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philips Avent is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baby Brezza1st
  2. Dr. Brown's2nd
  3. Philips Avent3rd
  4. Momcozy4th
  5. Papablic5th
  6. Tommee Tippee6th
  7. Pigeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baby Brezza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Momcozy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papablic3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tommee Tippee2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby steriliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby steriliser brands compete with Philips Avent?

Philips Avent against baby steriliser brands worldwide, by month

Share of searches by month for Momcozy, Baby Brezza, Tommee Tippee, Philips Avent, Dr. Brown's. The figures are in the table below the chart.

View monthly share of searches table
MonthMomcozyBaby BrezzaTommee TippeePhilips AventDr. Brown'sPapablicPigeon
Oct 202526.3%32.2%23%14.4%3%0.47%0.54%
Nov 202530.4%30.4%21.8%13.6%2.8%0.45%0.5%
Dec 202529.7%29.7%23%13.3%3.3%0.43%0.54%
Jan 202629.7%29.7%23.1%13.3%3.3%0.44%0.49%
Feb 202629.6%29.6%22.5%13.3%4%0.43%0.56%
Mar 202631.7%26%22.7%14.2%4.3%0.47%0.55%
Apr 202632.8%26.8%20.8%14.7%3.7%0.59%0.58%
May 202632.9%27%20.9%14.8%3%0.89%0.52%
Jun 202632.1%26.2%22.9%14.4%3%0.86%0.57%
Jul 202635.9%24%22.3%13.2%3.3%0.79%0.53%
Aug 202635.5%23.7%23%13%3.2%0.95%0.52%
Sep 202631.3%25.6%24.3%14%3.5%0.69%0.56%

  1. 1.Momcozy

    31.3%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.2 points.

  2. 2.Baby Brezza

    25.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Tommee Tippee

    24.3%

    Held 3rd. 286K estimated branded searches, -2.1% vs prior month. Share +1.3 points.

  4. 4.Philips Avent

    14%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Dr. Brown's

    3.5%

    Held 5th. 41.1K estimated branded searches, -0.07% vs prior month. Share +0.3 points.

  6. 6.Papablic

    0.69%

    Held 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  7. 7.Pigeon

    0.56%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Philips Avent and its closest rivals

Every comparison with Philips Avent

22 comparisons

How has branded search demand for Philips Avent changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among baby steriliser brands worldwide peaked at 14.8% in May 2026 and was lowest at 13% in August 2026.

How did search popularity change for baby steriliser brands worldwide in September 2026?

6 changes

  1. In September 2026, Baby Brezza gained share of searches among baby steriliser brands worldwide, from 23.7% to 25.6%.

  2. In September 2026, Tommee Tippee gained share of searches among baby steriliser brands worldwide, from 23% to 24.3%.

  3. In September 2026, Philips Avent gained share of searches among baby steriliser brands worldwide, from 13% to 14%.

  4. In September 2026, Momcozy lost share of searches among baby steriliser brands worldwide, from 35.5% to 31.3%.

  5. Estimated monthly branded searches for Papablic worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.

How are Philips Avent’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • avent bottles
  • philips avent

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Lumea, Philips Norelco and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips Avent compete?

Philips Avent is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Steamer blender brands4th of 613.8%Show ranking
Baby steriliser brands4th of 714%Shown above
Bottle sterilisers3rd of 621%Show ranking
Baby bottle warmer brands3rd of 520.6%Show ranking
Baby bottle brands2nd of 627.6%Show ranking
Sippy cups2nd of 630.5%Show ranking
Baby dummy brands2nd of 530.7%Show ranking
Baby food makers2nd of 633.9%Show ranking
Breast pads brands2nd of 634%Show ranking
Milk warmer brands2nd of 340.6%Show ranking
Breast pump brands2nd of 545.3%Show ranking
Creator with pink hair and a pink jacket

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