Brandwave

How popular isPhilips Avent in search?

In September 2026, there were an estimated 198K branded searches for Philips Avent worldwide which held steady over the last 12 months. Philips Avent holds 31.5% estimated Share of Search among baby dummy brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee45.4%
  2. Philips Avent31.5%
  3. MAM16.7%
  4. Haakaa6.4%
  5. Pigeon—
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Which baby dummy brands compete with Philips Avent?

Philips Avent against baby dummy brands worldwide, by month

Share of Search by month for Tommee Tippee, Philips Avent, MAM, Haakaa. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeePhilips AventMAMHaakaaPigeon
Oct 202543.6%32.9%18%5.5%—
Nov 202543.6%32.9%18%5.5%—
Dec 202544.6%32.1%17%6.3%—
Jan 202643.3%31.1%19.4%6.1%—
Feb 202644.1%32.4%17.1%6.4%—
Mar 202643.6%32.9%18%5.5%—
Apr 202640.9%34.8%18.5%5.8%—
May 202642.2%35.8%16%6%—
Jun 202645.1%34%15.2%5.7%—
Jul 202646.6%33%14.8%5.5%—
Aug 202645.9%31.2%16.6%6.4%—
Sep 202645.4%31.5%16.7%6.4%—

  1. 1.Tommee Tippee

    45.4%

    Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

  2. 2.Philips Avent

    31.5%

    Held 2nd. 198K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.MAM

    16.7%

    Held 3rd. 105K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Haakaa

    6.4%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. —.Pigeon

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Philips Avent and its closest rivals

Every comparison with Philips Avent

How has branded search demand for Philips Avent changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K.
  • Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby dummy brands worldwide decreased from 32.9% to 31.5%.
  • Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby dummy brands worldwide peaked at 35.8% in May 2026 and was lowest at 31.1% in January 2026.

How did search popularity change for baby dummy brands worldwide in September 2026?

  1. In September 2026, Tommee Tippee lost estimated Share of Search among baby dummy brands worldwide, from 45.9% to 45.4%.

  2. Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

Where does Philips Avent compete?

Philips Avent is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Steamer blender brands3rd of 413.3%Show ranking
Bottle sterilisers4th of 614.7%Show ranking
Sippy cups3rd of 620.1%Show ranking
Breast pads brands3rd of 620.7%Show ranking
Baby bottle brands3rd of 621.1%Show ranking
Baby food makers3rd of 621.3%Show ranking
Milk warmer brands3rd of 326.1%Show ranking
Breast pump brands2nd of 627.3%Show ranking
Baby dummy brands2nd of 531.5%Shown above

How is Philips Avent measured?

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • avent bottles
  • philips avent

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Lumea and Philips Respironics, owned by the same company, worldwide.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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