Brandwave

How popular isMAM in search?

In September 2026, there were an estimated 205K branded searches for MAM worldwide which held steady over the last 12 months. MAM holds 25.4% estimated Share of Search among baby bottle brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee35.4%
  2. MAM25.4%
  3. Philips Avent24.5%
  4. NUK9.2%
  5. Dr. Brown's5.1%
  6. Medela0.45%
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Which baby bottle brands compete with MAM?

MAM against baby bottle brands worldwide, by month

Share of Search by month for Tommee Tippee, MAM, Philips Avent, NUK, Dr. Brown's. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeeMAMPhilips AventNUKDr. Brown'sMedela
Oct 202533.6%26.8%25.3%9.4%4.4%0.56%
Nov 202533.6%26.8%25.3%9.4%4.3%0.56%
Dec 202534%25.2%24.5%10.8%4.9%0.53%
Jan 202632.6%28.5%23.4%10.3%4.7%0.5%
Feb 202633.2%25.1%24.4%10.8%6%0.52%
Mar 202632.2%25.7%24.3%11.1%6.2%0.54%
Apr 202630.9%27.2%26.2%9.8%5.4%0.48%
May 202632.6%24.1%27.7%10.3%4.7%0.5%
Jun 202635.4%23.1%26.6%9.9%4.6%0.48%
Jul 202636.4%22.3%25.8%9.6%5.3%0.47%
Aug 202635.8%25.3%24.3%9.1%5%0.44%
Sep 202635.4%25.4%24.5%9.2%5.1%0.45%

  1. 1.Tommee Tippee

    35.4%

    Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.4 points.

  2. 2.MAM

    25.4%

    Held 2nd. 205K estimated branded searches, -0.49% vs prior month. Share +0.1 points.

  3. 3.Philips Avent

    24.5%

    Held 3rd. 198K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.NUK

    9.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dr. Brown's

    5.1%

    Held 5th. 41.1K estimated branded searches, -0.07% vs prior month. Share 0 points.

  6. 6.Medela

    0.45%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MAM and its closest rivals

Every comparison with MAM

How has branded search demand for MAM changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MAM worldwide held steady, from 210K to 205K.
  • Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby bottle brands worldwide decreased from 26.8% to 25.4%.
  • Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby bottle brands worldwide peaked at 28.5% in January 2026 and was lowest at 22.3% in July 2026.

How did search popularity change for baby bottle brands worldwide in September 2026?

  1. Estimated monthly branded searches for Dr. Brown's worldwide rose 19.9% over 12 measured months, from 34.2K to 41.1K in September 2026.

  2. Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does MAM compete?

MAM is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers3rd of 619.8%Show ranking
Baby bottle brands2nd of 625.4%Shown above
Sippy cups2nd of 627.3%Show ranking
Baby dummy brands2nd of 527.8%Show ranking
Teething toy brands5th of 50.03%Show ranking

How is MAM measured?

Brandwave collects information about searches that people make online using MAM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • mam bottle
  • mam bottle steriliser
  • mam bottles
  • mam dummy
  • mam steriliser
  • mam teething toy

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How the Brand Demand Index is measured

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