Teething toy brands:Which brands are most popular in search?
In August 2026, NUK was the most searched among teething toy brands worldwide, with an estimated 74K branded searches and 42.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
NUK42.9%
- Sophie la Girafe28.7%
Nuby12.9%
MAM8.6%
Matchstick Monkey7%
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Share of SearchLeaderboard
Compare the teething toy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NUK, Sophie la Girafe, Nuby, MAM, Matchstick Monkey. The figures are in the table below the chart.
View monthly share of search table
| Month | NUK | Sophie la Girafe | Nuby | MAM | Matchstick Monkey |
|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Nov 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Dec 2025 | 40.8% | 33.4% | 12.2% | 8.2% | 5.5% |
| Jan 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Feb 2026 | 44.5% | 29.8% | 10.9% | 8.9% | 6% |
| Mar 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Apr 2026 | 43.4% | 29% | 13% | 8.7% | 5.8% |
| May 2026 | 28.9% | 52.8% | 8.7% | 5.8% | 3.9% |
| Jun 2026 | 32% | 47.6% | 9.6% | 6.4% | 4.3% |
| Jul 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Aug 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.9% | 74K | 0% | 0 points | |
| 2, held 2nd | 28.7% | 49.5K | 0% | 0 points | |
| 3, held 3rd | 12.9% | 22.2K | 0% | 0 points | |
| 4, held 4th | 8.6% | 14.8K | 0% | 0 points | |
| 5, held 5th | 7% | 12.1K | 0% | 0 points |
1.
42.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.
28.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
12.9%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
4.
MAM8.6%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- NUK vs MAM: compare search popularity
- NUK vs Matchstick Monkey: compare search popularity
- Sophie la Girafe vs MAM: compare search popularity
- Sophie la Girafe vs Matchstick Monkey: compare search popularity
- Nuby vs MAM: compare search popularity
- Nuby vs Matchstick Monkey: compare search popularity
- MAM vs Matchstick Monkey: compare search popularity
- Compare any of these brands
Which brand is most popular in search among teething toy brands worldwide?
5 brands
In August 2026, NUK was the most searched among teething toy brands worldwide, with an estimated 74K branded searches and 42.9% estimated Share of Search within this set. Sophie la Girafe is in 2nd place, 14.2 percentage points behind at 28.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NUK | 40.1% → 42.9% | 47.6%Jan 2026 | 28.9%May 2026 | 1st |
| Sophie la Girafe | 32.8% → 28.7% | 52.8%May 2026 | 26%Jan 2026 | 2nd |
| Nuby | 12% → 12.9% | 13%Apr 2026 | 8.7%May 2026 | 3rd |
| MAM | 9.8% → 8.6% | 9.8%Oct 2025 | 5.8%May 2026 | 4th |
| Matchstick Monkey | 5.4% → 7% | 7%Jul 2026 | 3.9%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide increased from 40.1% to 42.9%.
- Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide decreased from 32.8% to 28.7%.
- Across the 11 months ending August 2026, Nuby’s estimated Share of Search among teething toy brands worldwide increased from 12% to 12.9%.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide decreased from 9.8% to 8.6%.
- Across the 11 months ending August 2026, Matchstick Monkey’s estimated Share of Search among teething toy brands worldwide increased from 5.4% to 7%.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide peaked at 47.6% in January 2026 and was lowest at 28.9% in May 2026.
- Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide peaked at 52.8% in May 2026 and was lowest at 26% in January 2026.
- Across the 11 months ending August 2026, Nuby’s estimated Share of Search among teething toy brands worldwide peaked at 13% in April 2026 and was lowest at 8.7% in May 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide peaked at 9.8% in October 2025 and was lowest at 5.8% in May 2026.
- Across the 11 months ending August 2026, Matchstick Monkey’s estimated Share of Search among teething toy brands worldwide peaked at 7% in July 2026 and was lowest at 3.9% in May 2026.
How did search popularity change for teething toy brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
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