Brandwave

How popular isSophie la Girafe in search?

In August 2026, there were an estimated 49.5K branded searches for Sophie la Girafe worldwide which is down 18.2% over the last 11 months. Sophie la Girafe holds 28.7% estimated Share of Search among teething toy brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. NUK42.9%
  2. Sophie la Girafe28.7%
  3. Nuby12.9%
  4. MAM8.6%
  5. Matchstick Monkey7%
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Which teething toy brands compete with Sophie la Girafe?

Sophie la Girafe against teething toy brands worldwide, by month

Share of Search by month for NUK, Sophie la Girafe, Nuby, MAM, Matchstick Monkey. The figures are in the table below the chart.

View monthly share of search table
MonthNUKSophie la GirafeNubyMAMMatchstick Monkey
Oct 202540.1%32.8%12%9.8%5.4%
Nov 202540.1%32.8%12%9.8%5.4%
Dec 202540.8%33.4%12.2%8.2%5.5%
Jan 202647.6%26%11.7%9.5%5.2%
Feb 202644.5%29.8%10.9%8.9%6%
Mar 202647.6%26%11.7%9.5%5.2%
Apr 202643.4%29%13%8.7%5.8%
May 202628.9%52.8%8.7%5.8%3.9%
Jun 202632%47.6%9.6%6.4%4.3%
Jul 202642.9%28.7%12.9%8.6%7%
Aug 202642.9%28.7%12.9%8.6%7%
Sep 2026—————

  1. 1.NUK

    42.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Sophie la Girafe

    28.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nuby

    12.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAM

    8.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Matchstick Monkey

    7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sophie la Girafe and its closest rivals

How has branded search demand for Sophie la Girafe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sophie la Girafe worldwide fell from 60.5K to 49.5K.
  • Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide decreased from 32.8% to 28.7%.
  • Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide peaked at 52.8% in May 2026 and was lowest at 26% in January 2026.

How did search popularity change for teething toy brands worldwide in August 2026?

  1. Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  2. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

How is Sophie la Girafe measured?

Brandwave collects information about searches that people make online using Sophie la Girafe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sophie la girafe

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How the Brand Demand Index is measured

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