Nuby vs Sophie la Girafe:Which is more popular by branded search?
In August 2026, Sophie la Girafe had more branded searches than Nuby among teething toy brands worldwide. Sophie la Girafe was estimated to have 49.5K branded searches compared to Nuby’s 22.2K, and held a 28.7% Share of Search versus Nuby’s 12.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nuby or Sophie la Girafe?
Compare the teething toy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sophie la Girafe, Nuby. The figures are in the table below the chart.
View monthly share of search table
| Month | NUK | Sophie la Girafe | Nuby | MAM | Matchstick Monkey |
|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Nov 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Dec 2025 | 40.8% | 33.4% | 12.2% | 8.2% | 5.5% |
| Jan 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Feb 2026 | 44.5% | 29.8% | 10.9% | 8.9% | 6% |
| Mar 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Apr 2026 | 43.4% | 29% | 13% | 8.7% | 5.8% |
| May 2026 | 28.9% | 52.8% | 8.7% | 5.8% | 3.9% |
| Jun 2026 | 32% | 47.6% | 9.6% | 6.4% | 4.3% |
| Jul 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Aug 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Sep 2026 | — | — | — | — | — |
How has the Nuby and Sophie la Girafe comparison changed over the last 12 months?
3 findings
- Sophie la Girafe was ahead of Nuby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nuby’s estimated Share of Search among teething toy brands worldwide moved from 12% to 12.9%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide moved from 32.8% to 28.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for teething toy brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nuby’s and Sophie la Girafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nuby
1 branded search term
- nuby
Sophie la Girafe
1 branded search term
- sophie la girafe
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.