NUK vs Sophie la Girafe:Which is more popular by branded search?
In August 2026, NUK had more branded searches than Sophie la Girafe among teething toy brands worldwide. NUK was estimated to have 74K branded searches compared to Sophie la Girafe’s 49.5K, and held a 42.9% Share of Search versus Sophie la Girafe’s 28.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NUK or Sophie la Girafe?
Compare the teething toy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NUK, Sophie la Girafe. The figures are in the table below the chart.
View monthly share of search table
| Month | NUK | Sophie la Girafe | Nuby | MAM | Matchstick Monkey |
|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Nov 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Dec 2025 | 40.8% | 33.4% | 12.2% | 8.2% | 5.5% |
| Jan 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Feb 2026 | 44.5% | 29.8% | 10.9% | 8.9% | 6% |
| Mar 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Apr 2026 | 43.4% | 29% | 13% | 8.7% | 5.8% |
| May 2026 | 28.9% | 52.8% | 8.7% | 5.8% | 3.9% |
| Jun 2026 | 32% | 47.6% | 9.6% | 6.4% | 4.3% |
| Jul 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Aug 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Sep 2026 | — | — | — | — | — |
How has the NUK and Sophie la Girafe comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Sophie la Girafe took it in May 2026, NUK took it in July 2026.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide moved from 40.1% to 42.9%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Sophie la Girafe’s estimated Share of Search among teething toy brands worldwide moved from 32.8% to 28.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for teething toy brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NUK’s and Sophie la Girafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NUK
1 branded search term
- nuk
Sophie la Girafe
1 branded search term
- sophie la girafe
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.