Brandwave

How popular isMAM in search?

In August 2026, there were an estimated 14.8K branded searches for MAM worldwide which is down 18.2% over the last 11 months. MAM holds 8.6% estimated Share of Search among teething toy brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. NUK42.9%
  2. Sophie la Girafe28.7%
  3. Nuby12.9%
  4. MAM8.6%
  5. Matchstick Monkey7%
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Which teething toy brands compete with MAM?

MAM against teething toy brands worldwide, by month

Share of Search by month for NUK, Sophie la Girafe, Nuby, MAM, Matchstick Monkey. The figures are in the table below the chart.

View monthly share of search table
MonthNUKSophie la GirafeNubyMAMMatchstick Monkey
Oct 202540.1%32.8%12%9.8%5.4%
Nov 202540.1%32.8%12%9.8%5.4%
Dec 202540.8%33.4%12.2%8.2%5.5%
Jan 202647.6%26%11.7%9.5%5.2%
Feb 202644.5%29.8%10.9%8.9%6%
Mar 202647.6%26%11.7%9.5%5.2%
Apr 202643.4%29%13%8.7%5.8%
May 202628.9%52.8%8.7%5.8%3.9%
Jun 202632%47.6%9.6%6.4%4.3%
Jul 202642.9%28.7%12.9%8.6%7%
Aug 202642.9%28.7%12.9%8.6%7%
Sep 2026—————

  1. 1.NUK

    42.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Sophie la Girafe

    28.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nuby

    12.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAM

    8.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Matchstick Monkey

    7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MAM and its closest rivals

How has branded search demand for MAM changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MAM worldwide fell from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide decreased from 9.8% to 8.6%.
  • Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide peaked at 9.8% in October 2025 and was lowest at 5.8% in May 2026.

How did search popularity change for teething toy brands worldwide in August 2026?

  1. Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  2. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does MAM compete?

MAM is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers6th of 61.5%Show ranking
Sippy cups5th of 62.6%Show ranking
Teething toy brands4th of 58.6%Shown above

How is MAM measured?

Brandwave collects information about searches that people make online using MAM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mam dummy

Do you work for MAM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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