Brandwave

How popular isNUK in search?

In August 2026, there were an estimated 74K branded searches for NUK worldwide which held steady over the last 11 months. NUK holds 14.2% estimated Share of Search among baby bottle brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Medela53.4%
  2. Tommee Tippee26%
  3. NUK14.2%
  4. Philips Avent6.4%
  5. Dr. Brown's0.09%
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Which baby bottle brands compete with NUK?

NUK against baby bottle brands worldwide, by month

Share of Search by month for Medela, Tommee Tippee, NUK, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthMedelaTommee TippeeNUKPhilips AventDr. Brown's
Oct 202556.4%24.2%13.3%5.9%0.16%
Nov 202554.8%25.1%13.8%6.2%0.11%
Dec 202556.7%21.9%14.7%6.6%0.06%
Jan 202657.2%21.7%14.6%6.5%0.05%
Feb 202657.6%21.4%14.4%6.5%0.06%
Mar 202653.8%24.1%16.1%5.9%0.07%
Apr 202657.3%21.6%14.5%6.5%0.08%
May 202657.3%21.6%14.5%6.5%0.09%
Jun 202651.2%27.1%14.9%6.6%0.14%
Jul 202653.3%26%14.3%6.4%0.08%
Aug 202653.4%26%14.2%6.4%0.09%
Sep 2026—————

  1. 1.Medela

    53.4%

    Held 1st. 278K estimated branded searches, +0.49% vs prior month. Share +0.1 points.

  2. 2.Tommee Tippee

    26%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.NUK

    14.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Philips Avent

    6.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dr. Brown's

    0.09%

    Held 5th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between NUK and its closest rivals

How has branded search demand for NUK changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NUK worldwide held steady at 74K.
  • Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide increased from 13.3% to 14.2%.
  • Across the 11 months ending August 2026, NUK’s estimated Share of Search among baby bottle brands worldwide peaked at 16.1% in March 2026 and was lowest at 13.3% in October 2025.

How did search popularity change for baby bottle brands worldwide in August 2026?

  1. Estimated monthly branded searches for Dr. Brown's worldwide fell 45.5% over 11 measured months, from 880 to 480 in August 2026.

  2. Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026.

Where does NUK compete?

NUK is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby bottle brands3rd of 514.2%Shown above
Teething toy brands1st of 542.9%Show ranking

How is NUK measured?

Brandwave collects information about searches that people make online using NUK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nuk

Do you work for NUK? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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