MAM vs NUK:Which is more popular by branded search?
In August 2026, NUK had more branded searches than MAM among teething toy brands worldwide. NUK was estimated to have 74K branded searches compared to MAM’s 14.8K, and held a 42.9% Share of Search versus MAM’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MAM or NUK?
Compare the teething toy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NUK, MAM. The figures are in the table below the chart.
View monthly share of search table
| Month | NUK | Sophie la Girafe | Nuby | MAM | Matchstick Monkey |
|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Nov 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Dec 2025 | 40.8% | 33.4% | 12.2% | 8.2% | 5.5% |
| Jan 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Feb 2026 | 44.5% | 29.8% | 10.9% | 8.9% | 6% |
| Mar 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Apr 2026 | 43.4% | 29% | 13% | 8.7% | 5.8% |
| May 2026 | 28.9% | 52.8% | 8.7% | 5.8% | 3.9% |
| Jun 2026 | 32% | 47.6% | 9.6% | 6.4% | 4.3% |
| Jul 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Aug 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Sep 2026 | — | — | — | — | — |
How has the MAM and NUK comparison changed over the last 12 months?
3 findings
- NUK was ahead of MAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide moved from 9.8% to 8.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide moved from 40.1% to 42.9%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for teething toy brands worldwide in August 2026?
1 change
Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MAM’s and NUK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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